Customer Experience Matrix

FEBRUARY 8, 2010

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. No surprises in any of this, but good to see confirmation of previous research.

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Analyze and monitor [competitors’] social media,” writes Brian Carroll, Executive Director of Applied Research, MECLABS. whitepapers, articles, case studies, etc.) Learn from their mistakes and successes.

Social Media 120

Social Media Media Work Management Marketing Management 120

Online Marketing Institute

DECEMBER 6, 2011

Case Studies. Original Research. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

markempa

SEPTEMBER 1, 2011

That’s because Brian Carroll, Executive Director of Applied Research at MECLABS , and Pamela Markey, Director of Marketing for MECLABS, revealed some of the most valuable takeaways you can execute right now to drive leads fast. Review these timestamps. 4:45 – An overview of the source of ideas and insight revealed in this webinar.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

EMagine B2B Blog

AUGUST 17, 2010

So this survey result (of 231 B2B marketers …significantly large) may seem astounding: 44% said that if asked by their C-suite, they would have no idea of the impact on profit of a 10% increase in their budget [.]. Most of us marketers feel like we’re pretty much on top of things …most of the time.

ROI 40

ROI B2B Marketing Research B2B 40

Marketing Insider Group

MAY 12, 2010

Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. And one day soon, you will be asked to justify your budget. I will say it here: every B2B marketer should know how to do this. What is the problem?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

markempa

SEPTEMBER 12, 2007

Im of course talking about budget time. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it has to be so hard? According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. He cites a study ITSMA does each year in which executives are asked how they choose technology and consulting solution providers.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

ViewPoint

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. However, trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys, Inc.

B to B 120

B to B netFactor Media SEM 120

markempa

JANUARY 11, 2011

I took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. What does surprise me is that of the 2,300 marketers we surveyed at the end of 2010, six percent – 138 – already felt they were producing measurable ROI. They have clear objectives and practices.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

I took this question to Sergio Balegno, Director of Research for M ECLABS , the parent company of InTouch. What does surprise me is that of the 2,300 marketers we surveyed at the end of 2010, six percent - 138 - already felt they were producing measurable ROI. They have clear objectives and practices. That’s where they’re stuck.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Hubspot

AUGUST 11, 2010

The following is a guest post by Gordon Plutsky , Director of Marketing and Research at King Fish Media. This spring, custom media company King Fish Media partnered with HubSpot and Junta42 to survey more than 450 senior management and marketing executives on their ever-evolving relationships with social media. And, What about ROI?

Social Media 28

Social Media Studies Marketing Budget Webinar Metrics 28

The ROI Guy

AUGUST 5, 2010

CIO insight published a recent planning guide for IT spending in 2011, and although they didn’t highlight in the summary, the study revealed from some startling findings about dramatic overspending in virtualization software. over spending compared to budget, nearly double the next highest overspending area.

Enterprise Management 40

Enterprise Management Budget Programs Cost Software 40

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

chiefmartech

AUGUST 1, 2016

The good folks at DataXu , in collaboration with market research firm MORAR and Withpr , have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. 2008) and Rise of the marketing technologist (2010).

Stats 40

Stats Planning Marketing Management Case Studies 40

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. population).

Social Media 159

Social Media Media Stats Statistics 159

Chris Koch

JANUARY 15, 2010

And today we’re seeing marketing budgets as a percentage of revenue dipping to their lowest levels ever—at or below 1%. Businesses are asking if you’re not doing all these things you used to do anymore, why should I give you more budget? At ITSMA, we’re calling 2010 the year of marketing transformation. Tweet This Post.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Hubspot

JULY 29, 2010

As reported by eMarketer today, in an April 2010 survey by email marketing agency, eROI, two-thirds of US marketers are now integrating social media into their email marketing campaigns. 63% of those surveyed said they were enabling email recipients to share email content with their social networks (Source: StrongMail research).

Social Media 28

Social Media Email Marketing Social Marketing Planning 28

The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

The ROI Guy

MAY 12, 2010

IT "Keeping the Lights on" Spending creates Innovation Gridlock Each year Alinean examines the delicate balance in IT budgets between on-going operations, migrations and upgrades, and innovative investments. HP recently commissioned a great research study conducted in February and March 2010.

Allocation 40

Allocation Customer Surveys Studies Cost 40

Webbiquity

FEBRUARY 1, 2010

So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Study: Social Media Pays by MediaPost Online Media Daily. Social Media Statistics and Research.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

The ROI Guy

OCTOBER 5, 2010

Research by Junta42 & MarketingProfs indicates that: 9 of 10 B2B marketers leverage content marketing as part of their marketing programs, with marketers using eight content tactics on average. Simple profile information such as industry, location and size can be used to promote relevant case studies.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

The ROI Guy

NOVEMBER 29, 2010

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

NOVEMBER 14, 2011

As a result, several analyst firms have dropped their spending outlooks, and are predicting tight IT budgets for the New Year. According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

CMO 48

CMO Forecasting Budget Programs ROI 48

Convince & Convert

SEPTEMBER 20, 2010

Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The MarketingProfs research bears this out, as usage of primary social outposts is almost identical, regardless of budget. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Hubspot

MARCH 1, 2011

The report is based on data from a recent survey of 644 professionals familiar with their business’ marketing strategy. The research indicates that inbound marketing dominated organizations experience a 62% lower cost per lead than outbound marketing dominated organizations.

Cost 28

Cost Cost per Lead Marketing Qualified Leads Leads 28

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The invitation often coming after key decisions have already been made.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

University of Missouri Researchers Find Search Process Affects Cognition and Emotion. 40% of Marketers plan to increase their budgets in 2010. A Robert Half Technology study announces 54% of companies blog social media sites. Study shares that 8% of US companies have fired an employee because of social media misuse.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Marketing Insider Group

JANUARY 28, 2015

Can you give any advice for handling the whole content marketing process as a small team with little to no budget? I had no budget and no real starting point. It’s the only way to do effective marketing on a small budget with few resources. Quality content takes so much time. This was me in a nutshell ten years ago.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Moz

OCTOBER 18, 2020

70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. 90% of our survey respondents agree that GMB reviews influence local pack rankings. Our study on this is releasing later this year. Build local links. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78