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Online Marketing Institute
NOVEMBER 1, 2010
Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. " in the marketing mix.
The ROI Guy
APRIL 14, 2010
Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4 trillion in 2009).
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The Effective Marketer
MAY 3, 2011
Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Technology and the Marketing Budget Technology accounts for 10 to 14% of the marketing budget, according to the research. Improving customer experience across channels was also top of mind.
The ROI Guy
AUGUST 3, 2010
George Colony, CEO of Forrester, in Forrester's most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." Forrester indicates to the contrary, with analyst forecast for a tech spending increase of 9.9% in the U.S.
The ROI Guy
OCTOBER 20, 2010
In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. IT spending predictions for 2010, estimating 8.1%
Contently
MAY 17, 2017
In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. ” If you guessed 2010 and 2012 , respectively, you’d be right. In total, video makes up 56 percent of digital budgets. Can you guess what year this lede is from?
Online Marketing Institute
NOVEMBER 2, 2009
Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.
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