The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 1, 2010

Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. What does work? 3) B2B marketers clung to unimaginative spending habits.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

The Effective Marketer

MARCH 24, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&#

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

ViewPoint

SEPTEMBER 27, 2012

In response to the need to address these challenges with the same budget or fewer people, marketing groups are going through many changes and adopting marketing transformation approaches. Three Distinct Roles of a Transformed Marketing Organization. Social media integration. Making sense of all the data now available.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

B2B Marketing Directions

FEBRUARY 5, 2023

Even if a recession doesn't occur, fears of an economic downturn and the continuing effects of inflation may lead both consumers and business organizations to tighten their purse strings and put prospective purchases under greater scrutiny. The risk of a recession in the U.S.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

The Effective Marketer

JANUARY 5, 2009

Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Combining both sources, you have excellent material to guide you in becoming a better marketing manager.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 17, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 5: Take Responsibility for Communicating To get things done you need to communicate, ensuring the team is aware of the plan, deadlines, and expected results.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Breakdown of marketing spending between organic and paid channels was most commonly 75% organic – 25% paid, followed by 50% organic – 50% paid. Venture capitalists (VCs) invested $20.8 billion in the edtech sector globally in 2021.1

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. Instead, teach them how to run effective meetings ! United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! United States License. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

B2B Marketing Directions

JANUARY 14, 2023

Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. The yin-yang concept can also be applied to several issues in marketing.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Biznology

JUNE 8, 2018

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. Some SEO tools effectively limit the number of keywords you can assign and track by charging by the keyword.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Despite evidence proving video is an effective marketing tactic, it’s only the 7th most used B2B marketing tactic ( source ). Video advertising doesn’t have to require a big budget production.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Chris Koch

MAY 14, 2010

Social media creates the need for marketing to lead within the organization. We mean that within the organization the leadership of social media is falling to marketing. I’m really excited about this because it’s rare for a function like marketing to get an opportunity to lead the entire organization. But think about it.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. ” If you guessed 2010 and 2012 , respectively, you’d be right. In total, video makes up 56 percent of digital budgets. Numerous studies and statistics prove that video works.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Webbiquity

FEBRUARY 2, 2011

It enhances your organization’s image (e.g., Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. by demonstrating how smart and helpful you are). •

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? What actions should marketers take in 2010?" Stephanie Tilton. Related Blog Posts.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

WebMarketCentral

NOVEMBER 2, 2009

Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. One area clearly is organic search engine optimization (SEO). Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully.

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

SpotMe Blog

MAY 11, 2023

The benefits of partnering with top medical communications companies for events When it comes to organizing and executing successful events in the medical field, partnering with medical communication companies to collaborate on all the details is a smart move. For tactics on how to boost and track HCP engagement , read our latest article.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Onalytica B2B

JANUARY 8, 2019

I’m focused on helping B2B marketers improve revenue performance, communicate results with executive stakeholders throughout the organization, and use the data to help make strategic decisions. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Effective Marketer

DECEMBER 8, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! Some of the issues discussed were: Who manages and who owns the CRM system in your organization? How do you setup your scoring system for inbound leads?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Marketing Insider Group

OCTOBER 21, 2015

And how much is the content marketing industry actually worth according to marketing budgets? The Industry Budget + Revenue For Content Marketing. Industry budget growth overall is estimated by PQ Media ‘s Global Content Marketing Forecast 2015-19 at $313B by 2019. https://www.crunchbase.com/organization/skyword.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

KoMarketing Associates

MAY 28, 2015

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. In the meantime, here are several other key B2B performance benchmarks to consider and inspire, loosely organized by topical relevance. In the US, 2.8 source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! This would not be effective or cost efficient.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Contently

OCTOBER 19, 2017

Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. And 74 percent of respondents named email as the most effective distribution format, 29 percent above the next closest method (blogs). Content marketing studies tend to be happy-go-lucky affairs.

Studies 110

Studies Top of Funnel B2B Marketing Content Marketing 110

The ROI Guy

AUGUST 4, 2010

The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. We have tracked this same impact in IT budgets for years at Alinean. This despite that during the same time IT became even more important to the organization. Less than two-fifths measured overall return on investment (ROI).

Marketing Budget 40

Marketing Budget ROI Emarketing CMO 40

Hubspot

JULY 22, 2019

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. Here, I'm going to explain why. The Decline of TV Advertising.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

ClickZ

APRIL 10, 2020

I saw brand management as a great training ground for that; I would have the opportunity to manage a P&L, manage big budgets, lead a big team, and be responsible for core assets within an organization. . So I did that for 10 years, managing big brands and big marketing budgets, at Kraft Foods and then at the Campbell Soup company.

Work Management 111

Work Management Marketing Budget Creation Marketing Budget Marketing Management 111

Marketing Insider Group

OCTOBER 28, 2010

Another huge mistake I see marketers make in planning is to put it off because “I don’t have my budget&# or “I haven’t been told what our goals are for next year.&# The point here is to pick a metric that is right for you and your organization. You know how to get started. Worse case, you may need to adjust.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. Many of the statistics and results are consistent with what we saw last year: 9 out of 10 organizations market with content marketing. Content marketers are becoming more effective.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Litmus

JANUARY 12, 2023

For example: are your email recipients more likely to resonate with an email template designed in 2010 or in 2023? Whether they’re organic , geometric , or abstract, we expect to see them leveraged across our inboxes this year, in the following ways. Rounded corners. Isolated product images. Collage/overlap. Rounded corners.

Marketing AI 99

Marketing AI Design Email Marketing Trends 99