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Top Marketing Budget Priorities for 2010

WebMarketCentral

Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully. Where else should scarce dollars be allocated?

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

And people won't search for what they have no budget to buy. On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010. Search marketers embrace conversion reporting. "By Search marketers do more with less.