Remove broadcast strategy
article thumbnail

Why Digital Media is Killing TV Advertising

Hubspot

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. If these losses continue as projected, by 2023 viewing hours could be less than half what they were in 2010, and cut in half again by the year 2028. It's a wide-net strategy. Here, I'm going to explain why.

article thumbnail

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By 2010, YouTube was generating more than two billion views each day. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast.

Youtube 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Best B2B Marketing blogs for Entrepreneurs

Valasys

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Leave a comment please.

article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

What’s the hot new trend in social media that we can bring to our clients? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul?

PR 160
article thumbnail

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. In 2010 you’ll start to hear about marketing methods. Manticore Technology wishes you a full-funnel in 2010. predictions. predictions. Marketing has none.

article thumbnail

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more.