Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Convince & Convert

JUNE 23, 2011

Bulbstorm executes campaigns for brands seeking to create passionate bonds with consumers. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Fan growth is simply not enough.

Facebook 157

Facebook Top of Funnel Advertising Funnels Aggregators 157

Marketing Insider Group

JANUARY 4, 2011

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. I think I am now doing a better job with managing my personal brand and with creating a community. And here are the top 10 posts from 2010 based on volume: 1. Social Media And Your Personal Brand , July 29. Why Do You Tweet?

B2B Marketing 100

B2B Marketing B2B Advertising Agencies B2B Sales 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on Mixx. Tweet This! Seed this on Newsvine.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Contently

SEPTEMBER 24, 2021

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. First, Facebook announced you’d no longer need a college email address to join the platform. First Facebook.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The Debate: Is Social Media Lead Gen or Brand Building or Both?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Convince & Convert

OCTOBER 15, 2013

We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audiences. Brands Want Virality.

Viral Marketing 146

Viral Marketing Facebook User-Generated Content Multi-Channel 146

SmartBug Media

JUNE 13, 2023

Ideally, e-commerce brands strategically market their products or services without advertising them outright. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Product promotions often thrive on subtlety.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Convince & Convert

APRIL 20, 2015

In 2010, the CEO realized there was a content gap and acquired PetMD.com. Scaling User-Generate Content for a Big Brand. Facebook has been the best platform to share content via social media because it makes it so easy for people to ask questions and share information. highlight to tweet).

Brand Identity 147

Brand Identity Branding Skype Top of Funnel 147

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. In the years that followed, early adopters like Kraft and Intel reaped the benefits of the novel approach as other brands, big and small, scrambled to catch up.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. On average, 30% of companies with higher revenue than their peers also have larger social media followings on Facebook and Twitter. The Debate: Is Social Media Lead Gen or Brand Building or Both?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It gets to a brand’s long-term sustainability.

Social Media 100

Social Media Brand Identity Branding Media 100

Buzz Marketing for Technology

JANUARY 5, 2010

The empowerment of the individual consumer can and will affect every brand. Brands that fail to adjust will be left out in the cold. Share this on Facebook. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tweet This! Share this on Linkedin. Share this on del.icio.us.

Service 100

Service BtoB Digg Amazon 100

Buzz Marketing for Technology

DECEMBER 29, 2010

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year.

Best Practices 100

Best Practices Social Media Paper Trust Marketing 100

Webbiquity

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Create video emails? Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. The fact that the number of social networkers (read: Facebook) is almost as large as the number of blog readers and video watchers (59% to 68%) is the most striking finding in this research.

Social Media 151

Social Media Facebook Forrester Media 151

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Please Support Our Sponsors. Listen Now. The RSS feed is: [link].

Brand Identity 126

Brand Identity Branding Social Media Skype 126

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Contently

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. Prior to that, the museum’s most-watched video on Facebook Live topped out around 27,000 views. After the first week, there were 360,000 views.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

Digital Marketing World Forum

FEBRUARY 4, 2020

At the same time, brands that manage to present themselves as purposeful, authentic and “real” are yielding record results. It seems like in 2020 brands have to go small to go big , but how small? Even big non-celebrity influencers can be out of reach for many brands. more conversions than other types of influencers.

Brand Identity 62

Brand Identity Branding Ad Building Case Studies 62

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Content Standard

SEPTEMBER 28, 2016

Once I had sandwiched myself between two other sweaty commuters, I took out my phone and began scrolling through Facebook. Pretty good for a Facebook marketing video.) I find out you fell off of a ladder through Facebook? He posted to my Facebook wall (he did call me later in the day). Well, Facebook has 1.13

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Brandwatch Marketing

JANUARY 7, 2019

Instagram launched on October 6, 2010. The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above). The network was bought by Facebook on 9 April 2012, for $1 billion. Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share this on Facebook.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Convince & Convert

JULY 2, 2014

This is an issue that’s all too prevalent among brands. The trick is to engage in an open dialogue with consumers to cultivate a cohesive brand story. Here are six ways to keep your brand in check and portray your company authentically: 1. Here are six ways to keep your brand in check and portray your company authentically: 1.

Paid Search Agency 141

Paid Search Agency Brand Identity Branding Social Media 141

B2B Marketing Traction

JULY 20, 2009

©2000-2010 New Incite. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. All Rights Reserved.

Impressions 100

Impressions Facebook Brand Identity Branding 100

Convince & Convert

APRIL 6, 2010

and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Take your top keywords (including your company name, product name, etc.)

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Buzz Marketing for Technology

AUGUST 25, 2010

According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? humm Will 2010 be the Android Christmas?). Share this on Facebook. Hear me out ….

Mobile Advertising 100

Mobile Advertising Brand Identity Branding Digg 100

Martech

NOVEMBER 7, 2022

For brands Twitter has provided a unique, immediate channel for connecting with consumers. Others have broadened their brand values in radical, unexpected and positive ways. Facebook $30.75 Google understood that and offered $10 billion for the company in 2010. Take Steakumms, for example. Trouble from the beginning.

Cost 102

Cost Advertising Channels Advertising Agencies Paid Search Agency 102

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The early 2000s also saw the birth of Facebook in 2004 (originally launched as Thefacebook). This can be through ads or sponsored posts.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

markempa

DECEMBER 10, 2012

Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn. Engineering recruits from more than 600 universities and colleges nationwide. Several government associations.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

Onalytica B2B

DECEMBER 11, 2017

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Clients include both start-ups and global brands such as Adidas, J&J, Dell, AT&T, U.S. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Location: Tennessee, USA.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Dahle Communication

JANUARY 4, 2011

It seems that sometimes we are so focused on keeping up to date with Twitter and Facebook that it kills some of our focus. In fact, the Decker blog once again put Obama on the top 10 worst speakers in 2010.   Educators need some new branding.  - Do we all spend far too much time on-line these days?   100 Posts!

Education 57

Education Twitter Keywords Ads 57