The Effective Marketer

APRIL 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Get Hired in Marketing Want a marketing job? Before you go out on an interview, you need to understand how hiring works. Example: for a question like “do you have experience with trade shows?”

Planning 100

Planning Work Management Marketing Management Trade Show 100

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Content Marketing Institute

OCTOBER 29, 2017

It wasn’t just that we weren’t making money, but we were losing enough money that I started to question whether our family would have enough to pay certain bills. She worked at a fairly large B2B company. Just over six months later, in May 2010, Content Marketing Institute was born. It was hard to believe it was working.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

ConvertKit

JULY 6, 2020

And while the chemicals are harsh, and the process can be, as Jenell shares, “painful,” she never questioned the routine. On March 26, 2010, they got together for their Big Chop. SheaMoisture paid Jenell for that event, and the amount she made was 5X more than what she made in 40 hours of work at her current day job in education.

Youtube 74

Youtube Education Video Marketing Opt-out 74

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. Scott’s book “ UnMarketing &# is out this Fall. It will be a must-read) We Want You!

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media Ad Exchange 124

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 8, 2012

Jay: Well, I loved the book. They weren’t sure people would want to buy a book about community management. That’ll work. You talked about that a little bit in the book. Do you think that kind of work is the enemy of true community, or can they coexist? Jay: It looks great. You should use it.

Communities 121

Communities Work Management Activities Conference 121

markempa

JULY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

Hubspot

JANUARY 25, 2023

Of course, the thrills of creating an effective business, working on your own terms, and enjoying financial freedom are rewarding. You can also validate your ideas during discussions with trusted peers. To learn more about the lean start-up, read this book by entrepreneur Eric Ries. They only become clearer as you work on them.

Validation 44

Validation Enterprise Management Work Management Paid Search Agency 44

Webbiquity

APRIL 5, 2010

Two other helpful resources from PRChannel are 6 Must-Read Books for Public Relations People and 5 Questions to Ask When Considering a Media-Monitoring Service. This is Avangate’s Top 50 press release submission list, the most trusted sites where you can publish a press release, all of them free of charge.

PR 100

PR Blogger Outreach Best Practices 100

markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

NOVEMBER 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Can I trust you and your company?

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Lake One

MAY 23, 2019

We’re going to take you through the history of inbound marketing and some of the differences between traditional and new-age digital marketing, but first, let’s cover the question of what is inbound marketing. Inbound aims to answer the buyer’s questions and problems with content, and then nurture leads through the buying funnel.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Biznology

NOVEMBER 11, 2013

It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. That’s because they build trust with audiences that helps spread the word, say Alex and Eric in Chapter 2, Marketing Strategies for a Digital World.

Course 80

Course Planning Work Management Peer-to-peer 80

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 160

PR Social Media Paid Content Media 160

Outgrow

MAY 23, 2022

The goal of your content is to establish trust with your audience. You get three passes in case you don’t want to answer the question. Saksham Sharda: And the last question is your favorite Netflix show? The Big Questions! . And it started to pick up and snowball probably by 2010. About our host: .

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Convince & Convert

APRIL 14, 2010

and hopefully you never have to use us, but if you do we hope we've built your trust over time and think of us. and hopefully you never have to use us, but if you do we hope we've built your trust over time and think of us. The bartender approaches, and asks if I’d like to hear the TV. link] Angela Rachel @lisarosendahl.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

JULY 26, 2010

Here’s how it works: People come to PitchEngine to get the word out about something. Perhaps the better question is: How can you tell them your story? I really trust with the power of SEO in improving websites. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Social curation at work. Curation works in an e-commerce environment, too. link] Kyle Lacy I think this poses the question, when we will have gone far enough?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Convince & Convert

JULY 6, 2010

Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing. link] Ann Marie van den Hurk, APR Tying together social and CSR is a no-brainer and if done in a genuine manner can build lasting trust and loyal brand champions.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

AUGUST 11, 2010

It’s a fair question, as perhaps a more obvious switch – given my occupation – would have been to NYC, Austin, or some such. I hope it works out for you. A Kenyan expression and the title of one of my favorite Anne Lamott books.) No idea what a Hoosier is. Decided to find out first-hand. So, Bloomington it is.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? After all, why would they even be coming to your Web site unless they had questions about your product or service? Here’s how it works: 1. You can use a few methods to determine which questions to answer.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Moz

OCTOBER 18, 2020

A lot of businesses have a hard time getting quality links on their own, so when you have link building tactics at an agency that work, it can be a huge value add. Proactive updates: For hotel listings, GMB can be a complicated space with how booking sites are deeply integrated into the UI. Now is a great time to work on link building.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. They broadcast the motto: “work smarter, not harder” 2. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Convince & Convert

AUGUST 10, 2010

Raj Kadam : The question we ask is whether the specific data is useful to marketers. I asked the CEOs about how this is working in practice. I did not work on the Klout campaign. TA : People who are influential in a category have worked hard to build and cultivate their personal brands. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Biznology

FEBRUARY 1, 2011

Not long ago, I reviewed the latest edition of Terms of Engagement , the great book on organizational change by Dick Axelrod that helps you engage the people you need to make the change process work. My interest in organizational change began early when I worked for my father who manufactured model airplanes. Cover via Amazon.

Work Management 80

Work Management Social Media Thought Leadership Privacy 80

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Biznology

OCTOBER 8, 2013

Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. The Best Book Reviews Money Can Buy. What’s cooler than having the author of a book on the history of Glock ? Give Yourself 5 Stars?

Social Media 80

Social Media Astroturfing Practices Media 80

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. But you can do much more to make that newsletter and its content work harder for your organization.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. I work almost entirely with agencies. Knowing what is possible and what works in certain situations goes a long way. Let me know.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. You have to work on a pilot program – maybe even in secret – to show social media’s impact on customer satisfaction. Lastly, the people factor is huge. A B2B software company, or Skittles? Do You Believe?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Golden Spiral

APRIL 16, 2019

Angus joins us as Director of Development and will work with our integrated team in strategy building, new client onboarding, and tactical planning. I was just throwing things against the wall and seeing what worked. Oh, we worked for years to really make this service awesome.” The first is a deeply psychological book.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Convince & Convert

SEPTEMBER 21, 2010

Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Keep at it. That is the value to me of Web 2.0

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The ROI Guy

NOVEMBER 29, 2010

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Online Marketing Institute

NOVEMBER 7, 2010

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. Then just tap into your network that does, and package that content to present you as the trusted industry leader.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40