The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

chiefmartech

FEBRUARY 19, 2018

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. invited me to write a feature article for their July-August 2014 issue, The Rise of the Chief Marketing Technologist , which I co-authored with Laura McLellan of Gartner.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Some definitions are more complete than others.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

chiefmartech

OCTOBER 23, 2015

Borrowing from Gartner’s concept of bi-modal IT — stable foundational systems and fast-moving, agile capabilities on top of them — Cleve strongly recommended decoupling content production and experimentation (fast moving) from the underlying CXM platform (slow moving), and using APIs, standards, and guidelines to enforce the separation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) And the hot topics this month are pretty interesting as well - see at the bottom.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

SWZD

JULY 1, 2019

Founded in 2010 and headquartered in Somerville, MA, Evergage provides cloud-based software that allows organizations to collect, analyze and respond to customer and prospect data across channels (website, web and mobile apps, email and more) in real time. In terms of book recommendations, Andy mentioned Play Bigger by Al Ramadan, et al.: “It

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48

Buzz Marketing for Technology

JUNE 27, 2008

My book Machines are the easy part; people are the hard part is now available as a free download at Lulu. Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. Offshore Outsourcing: Structural Changes, Big Impact,&# Gartner , July 15, 2003.)

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100