The ROI Guy

NOVEMBER 29, 2010

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. Published: September 15, 2010, [link].

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 155

Social Media Media Paid Content Work Management 155

Paul Gillin

APRIL 10, 2013

The fact that he did get away with it is one of the sub themes of Opting In , Brill’s new book about social product management. Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. Telling Stories. Opening Up.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

The ROI Guy

DECEMBER 14, 2005

Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives. Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

chiefmartech

FEBRUARY 19, 2018

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. invited me to write a feature article for their July-August 2014 issue, The Rise of the Chief Marketing Technologist , which I co-authored with Laura McLellan of Gartner.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

MAY 3, 2011

In the webinar, Paul refers to Jim Collins’ book Built to Last to remind us that business performance is ripest for dramatic improvements in the handoffs between functions. According to Gartner, by 2020 customers will manage 85% of their relationship with an enterprise without interacting with a person.

Webinar Metrics 48

Webinar Metrics B2B Marketing Marketing & Strategy Marketing Strategy 48

chiefmartech

OCTOBER 23, 2015

Borrowing from Gartner’s concept of bi-modal IT — stable foundational systems and fast-moving, agile capabilities on top of them — Cleve strongly recommended decoupling content production and experimentation (fast moving) from the underlying CXM platform (slow moving), and using APIs, standards, and guidelines to enforce the separation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

B2B Digital Marketer

OCTOBER 5, 2020

And so, uh, did that for 10 years, uh, had the opportunity to sell that agency, which was a B2B focused agency and, uh, 2010, and went to work for the company that bought our agency and really discovered while I was there, Jim, that I just loved B2B. Paul Slack ( 03:43 ): And that was back in 2000.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) And the hot topics this month are pretty interesting as well - see at the bottom. How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Metadata

MARCH 16, 2021

Dee Anna McPherson: Yeah, so if I think back to my time at Yammer, I joined there in about 2010 and the company had launched maybe a year or so before that. So Forrester and Gartner actually ended up adopting the terminology that we coined. My client was actually Gartner. Gartner was my client. Gil Allouche: Oh God.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

SWZD

JULY 1, 2019

Founded in 2010 and headquartered in Somerville, MA, Evergage provides cloud-based software that allows organizations to collect, analyze and respond to customer and prospect data across channels (website, web and mobile apps, email and more) in real time. In terms of book recommendations, Andy mentioned Play Bigger by Al Ramadan, et al.: “It

Personalization 48

Personalization Enterprise Management CMS Development Marketing Automation Services 48

Buzz Marketing for Technology

JUNE 27, 2008

My book Machines are the easy part; people are the hard part is now available as a free download at Lulu. Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. Offshore Outsourcing: Structural Changes, Big Impact,&# Gartner , July 15, 2003.)

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100