Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Marketing Insider Group

JANUARY 18, 2021

In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. These groups can encompass a lot of people, so it’s crucial to put techniques in place so they can easily use your website and understand the content. To be understandable means that everyone can understand your content.

Marketing Websites 263

Marketing Websites Guidelines Paid Search Agency Internet Marketing 263

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content. Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Martech

APRIL 3, 2024

Q: You have extensive career experience in email marketing, content and B2B strategy. What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to. I probably read 75 books last year.

B2B Thought Leadership 68

B2B Thought Leadership Thought Leadership Press Conference 68

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Away games” will be the norm for your more opinion related content and the corporate website will be the place where you go to get just the more official product or service related content. Mark it down people. Tweet This!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They built the content. Your content can be indexed by Google for the keywords it contains. They did the keyword research.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Marketing Insider Group

JUNE 23, 2020

In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. It’s important to pay attention to how the IoT is changing marketing, particularly in areas like content marketing. The Internet of Things and Content Marketing. Smart devices have already started to impact the way we create content.

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Content will continue to expand beyond the traditional web and print approaches.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Examples 111

Examples Content Marketing Paid Search Agency Content 111

Ambal's Amusings

JANUARY 31, 2011

Michael is also the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. Jonathan Kranz is the author of The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material and coauthor, with Joe Pulizzi , of The Content Marketing Playbook. The Content Marketing Playbook.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Marketing Insider Group

AUGUST 5, 2020

Generation Z consists of people who were born from 1995 to 2010. A more diverse audience can make content marketing challenging, but it also opens up more opportunities to reach different segments of that audience through personalization. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Trends 339

Trends Planning Enterprise Management Paid Search Agency 339

Writing on the Web

JANUARY 10, 2014

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Why Write an Ebook instead of a Printed Book? There is no denying the shift that is happening in the book industry: ebooks are on the rise and here to stay.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Webbiquity

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. What new features should you get familiar with?

Linkedin 100

Linkedin Tactics Tips Work Management 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She said she absolutely loved the blog and felt like she found her calling around content marketing.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. New Rule: Size doesn’t matter, the content does.&#. Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Onalytica B2B

DECEMBER 11, 2017

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. His new book is amazing.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

MLT Creative

JULY 28, 2011

I pre-ordered this book in fall 2010 and have since applied some of its advice with raving success. Chapman, chief content officers for Marketing Profs, emphasize that “content is king” online. This book breaks down the steps and provides a navigable road map for attaining your content strategy goals.

Rules 40

Rules Buzz B2B Paid Search Agency 40

Vision Edge Marketing

JANUARY 24, 2023

Has it been bought into, and adhered to, by those who will use the content to guide their everyday decisions? Maxwell, author of numerous books on leadership said, “plans rarely stay the same, and are scrapped or adjusted as needed. Now, Does Having a Growth Plan Make a Difference to the Bottom Line? What’s made the difference?

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each. Has your company made this analysis?

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

Ambal's Amusings

AUGUST 18, 2010

What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Joe writes one of the most popular content marketing blogs in the world.

Marketing & Strategy 100

Marketing & Strategy Marketing Management Content Storytelling 100

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience. It took off.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Contently

APRIL 14, 2020

You have to give yourself permission to take the necessary time to adjust,” said Ellen Sheng , a writer and editor who’s been freelancing since 2010. Every morning, I read a non-work book, make coffee, and take my sweet time before checking my phone. Even pleasant. What you feel during week one won’t last.

Planning 201

Planning Consulting Marketing & Strategy Paid Search Agency 201

BuzzSumo

APRIL 1, 2019

Could your content-marketing strategy use a shot in the arm? Would you be interested in learning about a specific form of content that consistently delivers incredible results almost automatically? Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content?

Interactive Marketing 107

Interactive Marketing Content Marketing Planning Budget Programs 107

NuSpark Consulting

JANUARY 21, 2019

I feel comfortable doing things by the book and following marketing best practices. So we typically send emails that link to juicy, relevant content. So the idea was to create the content that attracted these buyers, start educating them and build a virtual relationship in the early part of the buying cycle. Experiment a little.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&# Did we miss any?

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Outreach

JANUARY 1, 2020

These were the most helpful, informative, and inspiring Sales Engagement podcast episodes of the 2010’s. The 2010’s may be over, but The Sales Engagement Podcast is still going strong with new episodes with thought leaders and experts each week. Did you know that we wrote The Book on sales engagement? The Podcast in 2020.

Cold Calling 72

Cold Calling Outreach Tactics Process 72

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. as outlined in my new book: “Crafting White Paper 2.0?. Pithiness : The white paper core content length must reasonably accomodate today’s time and attention challenged reader.

Paper 40

Paper Best Practices RSS Landing Pages 40

The Effective Marketer

OCTOBER 14, 2010

MarketingSherpa is known for quality content and I have attended a couple conferences ( I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an event like this is more in the form of networking than in content itself. You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

MLT Creative

JUNE 4, 2010

06/10/2010, Thursday BMA Atlanta: Summer Social at Uncle Julio's @ Uncle Julio's at Perimeter 6:00PM - 8:00PM Come join Atlanta area marketers for a night of eating, drinking and networking. 06/11/2010, Friday PRSA ?GA: 06/15/2010, Tuesday PRSA ? 06/15/2010, Tuesday PRSA ?GA: 06/17/2010, Thursday PRSA ?

Paid Search Agency 40

Paid Search Agency Advertising Agencies Enterprise Management Mobile Advertising 40

Content Marketing Institute

JANUARY 29, 2019

You’re a contestant on a Content Marketing Game Show and you see three marked doors. Behind each door is a content marketing position. With Door 2, you create content about forensic accounting – a topic that’s boring and complex for most. And with Door 3, you create content marketing for a service that’s undifferentiated.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Case Studies 98

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards. B2B Book Buzz: Big A List of Marketing Books. What’s the next big idea in B2B? Women and Chocolate in B2B Marketing.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40