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5 Content Marketing Trends Sweeping Europe

Contently

Here, we look at the latest European marketing trends to examine how top brands are consistently creating world-class content marketing campaigns. As Lenze Boonstra, head of the global marketing team for Philips Personal Care put it , “Given the fact that we are the first ones to launch a mobile-enabled campaign like this, I think we have delivered something promising.”

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. So what are the best ways to use Twitter for business? Crabs.

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Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years,  two thirds of bloggers are male, and 65% are age 18-44 years old. Michael Brenner Nov 11 2010 Thanks Andrew!

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

brand personalities Facebook and Twitter users hate by iMedia Connection. Reasons You’re Not Rocking Social Media by Small Business Trends. The ever-modest Lee Odden reviews tools to help spot trends, research keywords and analyze social media activity to help improve “visibility on standard, social and real-time search.&#. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. Razorfish: Social Influence Marketing Trends by Digital Buzz Blog. B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in by B2B Bloggers.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Like what?

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March  2010. Great stuff in the world of B2B Marketing for March 2010.  Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. March 5, 2010.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

2011 Trends: Content Marketing Is Critical by eMarketer. How many times have you heard the expression “content is king?&# That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content fills a need for both the consumer and the producer. by Ink Rebels.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! When appropriate, let key bloggers know about it.&# Hmm, sounds a lot like WPO. Or maybe it just hasn’t caught on. Whatever.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Could an app connect that person to his or her desktop and your software application from a mobile phone or device?  Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Technology Naughty Vs. Nice In 2010 2. reasing brand engagement. A Thanks!

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010.  Not to mention the ever-growing importance of social strategy.

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Battles Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Nokia N8 Shipments Begin May 17, 2009 Ben Parr View Comments HOW TO: Get the Most Out of Twitter #Hashtags email share email share Do you like this story? When a hashtag starts to trend, it gets even more difficult to parse the information stream. Luckily, there a few great tools that can assist in hashtag enlightenment: What the Trend? If you a.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Though more than 90% of marketers now use content marketing, just 42% of B2B marketers and 34% of B2C marketers believe they are effective at this. ( e-Strategy Trends ). Image Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. The candidate mu.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone!

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? Autumn Rain I think small scale entrepreneurs will become more productive with the aid of their own research, trial-and-error, and personal creativity. Mobile 2.0

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Startups Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Crowd-Sourced Johnny Cash Video Scores Grammy Nomination May 20, 2010 Leyl Master Black View Comments 4 Tips for B2B Marketing on Facebook email share email share Do you like this story? And even if your website needs to stay “all business,&# Facebook is where you can give a face and personality to the company. link]. link].

B2B marketers are stumbling in the dark

delicious b2bmarketing

One section might be on SEO and keyphrases; another might be on offers, promotions or campaigns that have worked or flopped; there would be a section on the state of relationships with the most influential bloggers and analysts; one summarising the results of all the multivariate tests that have been run; one on landing pages; one on email response rates; another on social media. Learn more.

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Top Takeaways From Blogwell Philly 2010

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 11, 2010 1 Subscribe Top Takeaways From Blogwell Philly 2010 Share On Tuesday, November 9th I was fortunate enough to attend and participate in Blogwell Philly 2010.

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Better content targeting and personalization is required to end the “carpet bombing&# techniques and make meaningful connections. Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. Gartner reduces IT Spending Outlook for 2010, but.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Lifecasting - Lifecasting is a continual broadcast of events in a person's life through digital media. for $1.65

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Do you deliver more Customer Bottom-line Impact than the Competition?

Tom Pisello

Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Gartner reduces IT Spending Outlook for 2010, but. Powered by Blogger

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets. Gartner reduces IT Spending Outlook for 2010, but. Powered by Blogger

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Better content targeting and personalization is required for 2011 to end “carpet bombing&# B2B marketing techniques, evolving to create a dialogue with buyers to guide them through the decision making process and buying lifecycle with personalized one-to-one advice. 5.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media. Or do I interpret this wrong?

Social scoring and the business case for blocking Twitter spammers

grow - Practical Marketing Solutions

Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho.  Chris Brogan, one of the top five social media bloggers in the world who currently carries enough Twitter followers to form a small nation, tweeted out about a specific issue … and I did too. But there is no Twana Florance. What does it hurt? 

The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Year Of The Real-Time Enterprise November 12th, 2010 | By Jeremy Victor There have been a fair number of B2B marketing and sales trends that I have been tracking throughout 2010.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. But it’s not enough just to support bloggers. All mouth, no trousers , April 6, 2010.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). How do you connect with buyers and make sure your message resonates to them personally?

Experimentation Is The New Best Practice

B2Bbloggers

The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Technology Naughty Vs. Nice In 2010 2. It is the environment in which you apply the principles that is evolving. Source: Wikipedia.

Trend Micro Risk and Compliance Assessment tool (powered by Alinean)

Tom Pisello

Trend Micro subject matter experts worked with Alinean to create the Trend Micro Risk and Compliance Assessment tool, designed to benchmark a company’s current security risk and compliance practices versus peers and best practice leaders. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Powered by Blogger

Get ready. Social scoring will change your life.

grow - Practical Marketing Solutions

There is an interesting, and perhaps alarming, trend brewing on the social media scene.  People are now curating lists of the most influential bloggers by Klout score. Your information is going to follow you around and be available to every person you date, every potential employer, every waiter at your favorite restaurant. 2) You better take this seriously. This CREEPS ME OUT.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

What will likely be the hot trends in social media over the next couple of years? 92% of recruiters use social media to find new candidates, up from 82% in 2010. 76% of Twitter users are active tweeters, up from 47% in 2010. YouTube and Video Marketing Trends. The two most popular blogging platforms are WordPress (used for 43% of all blogs) and Blogger (35%).

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Engaging Content is Key to Content Marketing Success?

Tom Pisello

Monday, August 09, 2010 Engaging Content is Key to Content Marketing Success? The level of commitment and investment clearly indicates the incredible rise in custom content marketing, and reflects the need for more personalized and relevant connections with ever-skeptical buyers. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 92% said they personally use LinkedIn, versus 56% on Facebook. More than 1.5

Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It

Tom Pisello

Thursday, August 26, 2010 Dont Just "Sell the Problem", Quantify It I recently read a great blog post, Sell the Problem, by renowned Marketing Guru and Author Seth Godin. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

Corrected now :) 4 days 10 hours ago More tweets » This blog reflects the personal opinions of individual contributors and does not represent the views of Futurelab, Futurelabs clients, or the contributors respective employers or clients. One of the best sources of information is industry statistics. this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Picture of speaker gives it a personal tone. The picture of the speaker gives it a personal feel. This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi. Reply B2B Email Design – Gallery 2 « The Effective Marketer says: March 17, 2010 at 12:22 pm [.]

The Hottest B2B Marketing Insider Topics Of 2010

B2B Marketing Insider

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. So as I begin 2011, I want to start by thanking all of you for putting up with my yammering on about the trends, hot topics and occasional outbursts on the state of B2B Marketing today. think I am now doing a better job with managing my personal brand and with creating a community.