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3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #2: Indium Corporation Blogs. times increase in blog traffic; 6.0

10 Common Business Blogging Questions Answered


Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog? Don’t divorce blogging from link-building strategies.

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Who Blogs? Overall great article.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts


I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. But blogging success is impossible without regular posting. Hence, 1,000.

The 9 Worst Ways to Use Twitter for Business


Twitter is a fantastic network for businesses. Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. Only Include Links to Your Own Blog. Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. However, these shouldn’t be the only blog posts you share. Of course not.

How to Write an Effective Business Blog


Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. A blog is rather, a place to share useful content. Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language. The Marketing Eye blog once recommended an 80/20 rule for content; spend 80% of your words sharing knowledge, and 20% on promotion. A blog is not an ad, a traditional Web site or an online brochure. Who should write for your blog?


Best Business Blogging Tips and Guides of 2010 (So Far), Part 1


Stumped for new blog post topic ideas? Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. Want more comments? Digg this!

Checklist: How to Start a Business Blog


People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Give your readers something to chew on – A blog post should be 400-600 words on average.

4 Business Blogging Best Practices


Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets. The media business online is about impressions and clicks.

Blogger’s Block Strikes Blog Squad…Blogger Bites Back

Writing on the Web

I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes. And I call myself The Blog Squad…I’ve even got a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, PDF handouts. You can solve your blogging blues with all the tips in this program. Have I changed my mind about how nifty blogging is?

4 Business Blogging Lessons From Google's Chief Blogger


Karen Wickre is a long-time business communicator, wordsmith & media specialist. Karen has worked at Google since 2002, specializing in business writing and media relations. Karen first launched Google’s corporate blog back in 2004. This armada spans dozens of blogs, Twitter profiles, YouTube and more recently, Facebook. Karen grew up in Washington D.C.

Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far


and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. This is an update of the looking back at 100 post in July 2010. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. It Depends (October 13, 2010).

Blog Content: Are you personal… or all business?

Writing on the Web

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. My blog niche is arts and crafts. Most of my favorite other artsy blogs do this routinely. “Blogs represent people.

10 Simple Strategies for Business Blog Content


Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? I know I, personally, have often felt this way.) The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. This is a common feeling. (I

78 Questions to Ask Before Launching a Blog

Savvy B2B Marketing

So, you've decided to launch a blog for your business. Some are foundational questions that will drive every other decision you make, while others are tiny details that are part of producing and managing a polished blog. Doodle a little bit, then read through the list, capturing - if you can - the hopes, dreams, and fears you have for your blog. Congratulations! Got it?

Should a Blog be Part of Your Corporate Website or Stand on Its Own?


Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. This option should never be used for a corporate or business blog.

4 Common Sense Social Media Tips for PR and Marketing Pros

Content Marketing Today

Guest post from Kathleen Taylor, APR, President of the Southwest Florida chapter of the Florida Public Relations Association offers 4 top takeaways from their January 2010 Social Media Cafe. Petersburg, FL, as he spoke with a crowd of public relations professionals at the January 2010 Social Media Café. You can read more about the presentations at the blog: [link]. Have a plan.

How to Create a Successful Business Blog in Minutes


Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. Start Blogging at 60mph. Got it?

19 New Featured Sources on the B2B Marketing Zone


The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. June 7, 2010. March 18, 2010.

Blog Writing: What Can We Learn From Reality TV?

Writing on the Web

As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it. While Writing on the Web and other websites like it have featured dozens of solid tips for improving your blog writing , I’m going to offer a source of divine inspiration when the going gets tough. People love personal stories. Blog this on Blogger.

A Blogging Style to Call Your Own

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is. Not everyone is a natural born blogger. Resources

Engaging Content: Start with Why

Writing on the Web

What makes your blog writing effective? For that matter, how can anything you write or say actually work to market your business and bring in potential customers? He says we should start our messages with the big WHY … why we’re in business, why do we do what we do. We are hard-wired to pay attention to personal stories from the heart. Blog this on Blogger.

Website & Blog Headers: 5 Keys for Branding

Writing on the Web

What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. I’m talking about the new header and colors… Since switching to a WordPress a couple months ago, I decided to give this blog a face-lift while I was at it.

If Your Blog Writing Stinks…

Writing on the Web

Your blog writing can improve. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). Blog this on Blogger.

Blog Marketing: How Readers Find Your Business

Writing on the Web

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. It’s not likely they go online looking for you, your business or your blog.

Content Marketing Ideas: Rethinking Blogging

Writing on the Web

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# A blog is still “The best darn content marketing tool on the planet!&# Blog this on Blogger.

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

What are you doing or not doing on your blog that screws up your traffic? Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. I can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years. You can learn new blogging habits.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Email?

Content Marketing Blues: the Battle for Attention

Writing on the Web

Content marketing with blogs isn’t as easy as it used to be. The bad news is there are more blogs, more competition for attention. I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1. My “world view&# on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you.

Blogging for Business: Persistence Pays

Writing on the Web

Is your blog like my tennis, a hit or miss? I know people who blog like that. Blogging doesn’t work that way. Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind. Blogging is a bit like tennis: you want to keep the ball in play. You can’t do that when your blogging is a hit and miss. Blog this on Blogger. Related posts: Blog Content: Are you personal… or all business?

Writing Better Content: An Emotional Pathway

Writing on the Web

Trust : social proof, statistics, case studies, personal stories. Sharing personal stories works well here. Blog this on Blogger. Related posts: If Your Blog Writing Stinks… Content Marketing with Emotions: Write with Feeling. Tags: Content Marketing On Writing Better Online Marketing Writing for the Web blog content blog writing business blogging content marketing with blogs writing on the web You must engage the brains of your readers… as well as their hearts. Neutral , rational, logical, analysis of facts.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. There must be some good business reason they do it, right? . Monitor your social media in less than 10 minutes a day - inblurbs , November 26, 2010 Social networking is very essential for today’s online business world.

The Brain Science of Online Persuasion

Writing on the Web

And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? It has significance for you if you’re trying to create content for your own business. Business persuasion skills, whether for presentations in person or for web pages online, have always centered on problem solving using rationality and logic. Business professionals approach online content marketing and writing for the web with this mentality. Tell a story of one person. Content Marketing Ideas: Rethinking Blogging. Digg this!

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). Blogging is hard work.

Best WordPress Tips and Tools of 2009


Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? What plugins and techniques should you use to truly personalize your blog? Must See SEO Guide for All WordPress Bloggers by wpbeginner. Noting that “SEO for a WordPress blog is different than SEO for static websites, mainly because of the social nature of blogging technology,&# this post provides 16 excellent tips for optimizing a blog for search. 3 Plug-ins That Every Blog Needs for SEO by Clicktelligence. Photo Dropper. Share this on


Your Business and the Web: Getting Better?

Writing on the Web

How has your business been affected by the Web? Both the quantity and quality of my business are vastly improved in terms of marketing ease, deliverability and profits. But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#. “I’ve got a local business, I use Yellow Pages.&#. And these people are all smart professionals, they’re not idiots, they’re all busy and profitable. or tech person?

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. But that’s content for another blog post. Free Download: 2010 Online Marketing Blueprint.