The fake news lesson for marketers: You will be a victim
Biznology
JANUARY 18, 2017
In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. Fake news made headlines during the election, but the phenomenon is nothing new to marketers.
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