Crticial B2B Marketing Actions for the New Normal
B2B Marketing Traction
OCTOBER 18, 2010
There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). It was all about quality and volume content in 2010, and now it’s even more so in 2011.
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