B2B Marketing Traction

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). It was all about quality and volume content in 2010, and now it’s even more so in 2011.

SWOT 100
article thumbnail

Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). It was all about quality and volume content in 2010, and now it’s even more so in 2011.

SWOT 100