Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible. Your LInkedin page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

markempa

AUGUST 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. And perhaps most inexcusably, they haven’t even gotten a Facebook URL, and now facebook.com/timberwolves and facebook.com/twolves have been poached.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Webbiquity

MARCH 24, 2010

Social media has become an effective vehicle for content distribution, and articles are no exception. According to the Small Business Success Index, sponsored by Network Solutions (2010), one in five small businesses are now actively using social media. What makes social media so effective for marketing purposes?

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. To help you get started, I’ve put together a simple spreadsheet (with example data).

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

DECEMBER 3, 2014

You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. Then, you hop on your social media accounts and paste the link into a new post. For example, posting images on LinkedIn results in a 98% higher comment rate.

Tagging 28

Tagging CMS Development Optimization Social Networks 28

markempa

AUGUST 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

MAY 21, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JULY 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. By using closed-loop-feedback, Nortel Networks , watched their revenues from sales leads double every quarter for six consecutive quarters. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

FEBRUARY 19, 2010

Then Linkedin. Maybe your blog. Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. Sound familiar? And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

markempa

MAY 25, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Leverage Your Social Network. Read More] Tracked on May 27, 2005 at 05:22 AM Comments How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MAY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. This is an effective way to expand your network and generate more leads. Do your research (step 2 above).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Online Marketing Institute

NOVEMBER 18, 2010

Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

JULY 23, 2010

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Focus on the "who" of your blog.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JULY 12, 2010

blogging, social media, video) before trying out another. The Inbound Marketer of the Month winner for June 2010, Trust eMedia , is a great example of how a company can use an integrated inbound marketing campaign to go from having no website to ranking on the first results page of Google in just a couple of months.

Case Study 28

Case Study Case Studies Social Media Studies 28

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

AUGUST 17, 2010

When making the transition from traditional to online and social media marketing, B2B companies will need to make major and minor changes to their marketing strategy and tactics. While the major changes are important, sometimes it can feel like the company is not making any progress in becoming more “social.”

Paid Social Agency 28

Paid Social Agency Paid Search Agency Companies Work Management 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. Blip.TV - Blip.TV Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

EveryoneSocial

NOVEMBER 23, 2021

Isn’t it amazing how much LinkedIn has grown as a social platform for professionals? When I graduated from college in 2010, LinkedIn was basically just a place for your resume and not many people posted good content. Before Posting Content On LinkedIn. How often should I post or engage on LinkedIn?

Linkedin 98

Linkedin Tips Ideal Customer Profiles Profiling 98

Hubspot

JUNE 1, 2011

Social media, specifically, enables you to reach a very large audience for little cost, which makes it a superb outlet for contests and giveaways. People love to share great content, and the social channel only makes it easier to spread the word about your promotion. When done right, social media will help your contests go viral.

Social Media 28

Social Media Media Buzz Blogger 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Previously the service started as a blog comment search engine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Most of the rest are from spring 2010 or earlier.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Twitter 100

Twitter Stats Tools Tips 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report. of the past year.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Webbiquity

JULY 14, 2010

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Find out here in some of the best blog posts and articles about SEO link building of 2010 so far.

Link Building 100

Link Building SEO Ad Building Tools 100

Webbiquity

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers.

Tactics 40

Tactics PR Planning Buzz 40

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The following are the top items from featured sources based on social signals. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Tweet This!

Ning 40

Ning Paid Content Facebook Sales Management 40