KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

DECEMBER 17, 2009

Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray. So here at Marketo we did a quick list, of our views and misses and targets and hits. So here at Marketo we did a quick list, of our views and misses and targets and hits.

Marketo 48

Marketo Lead Scoring Lead Ranking Demographics 48

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 Those are a few of the favorites we found in 2010.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Ambal's Amusings

MAY 5, 2010

We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Blog Modern B2B Marketing Twitter jonmiller2. Jon Miller 's Marketing Action for 2010.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Adobe Experience Cloud Blog

JANUARY 23, 2020

Secondly, Apple knew that their formidable marketing machine would not be enough, and so worked with local experts to succeed, signing deals with leading firms such as China Mobile, ensuring they properly understood the Chinese consumer before any targeting even began. Their growth since 2010 has been remarkable but not all at once.

Planning 152

Planning Business Work Management Marketing Management 152

Ambal's Amusings

AUGUST 11, 2010

We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. The Lord of The Leads.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation B2B Sales 100

Ambal's Amusings

APRIL 21, 2010

Why should you quickly groom internal resources for content assets and blogging? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Blog B2B Marketing Twitter GalenDY. " Galen De Young's Marketing Prediction for 2010. Related Blog Posts.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

chiefmartech

NOVEMBER 18, 2019

Agile works well for incremental improvements, but a surprising consensus emerged around the table that enterprises have experienced poor results with agile methodologies on larger projects, where more more careful planning and greater attention to up-front analysis can lead to better — even faster — results. Rethinking Integration.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Verticals 94

Ambal's Amusings

MAY 3, 2010

Why will small businesses get better and better at content marketing and do more and more of it in 2010 and beyond? We asked Newt Barett "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" He is also a leading thinker and evangelist for content marketing.

Small Business Marketing 100

Small Business Marketing Allocation Content Marketing Business 100

Ambal's Amusings

AUGUST 18, 2010

We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe writes one of the most popular content marketing blogs in the world. Tipping Point Labs Blog.

Marketing & Strategy 100

Marketing & Strategy Marketing Management Content Storytelling 100

Ambal's Amusings

APRIL 26, 2010

We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? Blog Connected Marketer Twitter ParkerTrewin. " Parker Trewin's Marketing Prediction for 2010. Parker Trewin's Marketing Action for 2010. Connected Marketer Blog. Related Blog Posts.

Emarketing 100

Emarketing Top of Funnel Marketing Management Marketo 100

Ambal's Amusings

MAY 12, 2010

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Savvy B2B Marketing Twitter StephanieTilton. " Stephanie Tilton's Marketing Prediction for 2010. In 2010, organizations will increasingly deploy marketing automation tools.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Blog at WordPress.com. United States License. United States License. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Adobe Experience Cloud Blog

OCTOBER 19, 2009

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

Demand Generation 48

Demand Generation Webinar Metrics Demand Planning 48

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. Does it sound familiar? A new role is starting to take shape.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

JULY 29, 2011

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. And customer loyalty increased in priority this year – cited by 32% of companies as opposed to 2010′s 25%. This will present a challenge for marketing organizations to step up their games and deliver more leads for less.

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

Ambal's Amusings

MAY 17, 2010

We asked Ardath Albee "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Martketing Interactions Twitter ardath421. " Ardath Albee's Marketing Prediction for 2010. Ardath Albee's Marketing Action for 2010. Related Blog Posts.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Ambal's Amusings

FEBRUARY 10, 2010

We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Velocity-B2B Marketing Twitter DougKessler. Blog Velocity-B2B Marketing Twitter DougKessler. " Doug Kessler 's Marketing Prediction for 2010. Related Blog Posts.

Content Marketing 100

Content Marketing Marketing Analytics Tools Verticals Advertising Agencies 100

Ambal's Amusings

FEBRUARY 15, 2010

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. Direct marketers begin to tap social media as a source for new customers, leads and sales. Mani Iyer 's Marketing Action for 2010.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Adobe Experience Cloud Blog

JUNE 7, 2010

What I took away from the discussions about customer satisfaction is that happy customers who understand the value you are providing their organization will lead to new customers (with much less effort than through growth without customer loyalty). Want to see an example of some not so boring B2B marketing?

Conference 48

Conference Customer Satisfaction BtoB B2B Sales 48

Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Luckily, Marketo had the chance to capture this event live. I can tell you what percentage of leads are going to turn into a sale.

Lead Management 48

Lead Management Sales Leads Lead Scoring Lead Ranking 48

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. Venture capitalists (VCs) invested $20.8 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Adobe Experience Cloud Blog

MAY 17, 2011

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 14, 2010

In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. 2010 B2B Content Marketing Research. Chapman (Wiley, Nov 2010). Director of Marketing, Marketo. 6 Rules for Content Marketing : Blog post. Ann Handley.

Content Marketing 48

Content Marketing Lead Nurturing Webinar Metrics Marketo 48

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) And what’s up with blog posts (side bar) in this email?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Adobe Experience Cloud Blog

MAY 11, 2011

When dissatisfied customers come knocking, do you shy away from the work it takes to not just resolve the situation but to make lemonade from those lemons, or do you look the other way and hope for a bucketful of new leads to even out the playing field? Those opportunities dressed in overalls can lead to better sales and marketing alignment.

Lead Generation 48

Lead Generation Generation Leads Lead 48

Adobe Experience Cloud Blog

MARCH 4, 2011

to $206 million in 2010, according to Metrics 2.0. Jumping faster on qualified leads equals higher conversion rates. 75% of daily social media users said email is the best way for companies to communicate with them compared to 65% of all email users according to a study by MarketingSherpa (2010). Increase segmentation options.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Adobe Experience Cloud Blog

JANUARY 18, 2011

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. More companies are feeling the pressure to be more effective and companies that have access to prioritized leads outperform those that don’t.

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Greg Link’s keynote at the OTA 2010 summit had one statistic that stands out and answers the question: Why does trust matter to B2B marketers? Indeed, lead nurturing programs take trust building as a fundamental pillar. Indeed, lead nurturing programs take trust building as a fundamental pillar. It’s that simple.

Trust Marketing 48

Trust Marketing Statistics B2B Thought Leadership B2B Marketing 48

Customer Experience Matrix

MARCH 8, 2011

But if Salesforce.com likes what it sees, who knows where that will lead? See my December 2009 post for a more detailed discussion of HubSpot's capabilities; basically, they are still pretty weak in outbound email, lead scoring, and nurturing, which are all core components of standard B2B marketing automation.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Adobe Experience Cloud Blog

MAY 1, 2011

It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The unshakable solidarity that we’re experiencing at Marketo is perhaps a symptom of our current growth. Each of these touch points can move a lead closer to becoming a viable sales opportunity. But perhaps it goes deeper than that.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. Mike Damphouse of Green Leads offers insight on the intersection of demand generation and social media on Modern B2B Marketing Blog. On the Savvy B2B Marketing Blog, C. for B2B marketers.

Social Media 48

Social Media Media Web 2.0 B2B 48

Adobe Experience Cloud Blog

MAY 30, 2010

1 marketing initiative for 2010. Whether through a Twitter poll, blog comments or a website poll, there are more vehicles than ever to enlist customer feedback regarding what your organization is doing well and where it could improve. Take lead management to the next level. Analyzing.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Cutting edge technology combined with expanding online channels will offer sales teams countless strategic and operational choices to connect and convert leads. Information to inform their buying decision, such as media coverage, customer reviews, social networks, blog posts and more all exist and are easily accessible. With Sales 2.0,

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 31, 2011

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. To get the most out of your content creation efforts consider using parts or all of your press release in blogs, email letters, landing page, media kits, interviews or even creating a video to support the message. The average U.S.

Press 48

Press B2B Marketing Tips B2B 48