Paul Gillin

MAY 25, 2010

I first noticed Jim Cahill’s blog four years ago, so it was a particular pleasure to meet him and hear his story. It took two years for Jim Cahill and Deb Franke to convince the management at Emerson Process Management that a blog was a good idea. And for a blog this specialized, the traffic is pretty impressive.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

OCTOBER 3, 2013

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. In 2006 I wrote about Microsoft’s Port 25 blog , which invited its critics in the Linux community to heap abuse on it in a Microsoft-branded channel. BtoB is a victim of those same forces.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. He blogs at PaulGillin.com and NewspaperDeathWatch.com. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JUNE 17, 2010

By early 2010, that number was over 5,000. Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. In 2008, about 100 people visited the site every day.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

AUGUST 9, 2012

Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Twitter, Facebook, e-mail and other social networks are all amplifiers to some extent, but Twitter is unique in that its content is public. Facebook members share messages and links mainly with people they already know.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50