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Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

 . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. Every corporate marketing activity must somehow be tied to creating shareholder value and blogging is no different. Digg this!

7 Places to Find Quality Email Newsletter Templates

Hubspot

If you had to guess, how many email newsletters do you think you're subscribed to? If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel. However, "done well" means more than just serving up great content. Twenty? Fifty?

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

items that should be in your 2010 email budget by BtoB Magazine. In addition, we can say whatever we want in an e-mail and not get interrupted by someone else’s point of view,&# and suggests using other communications methods such as instant messaging, phone calls, live meetings, web conferences, blogs and wikis in situations where those tools are really more appropriate and effective.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., The great book, Content Rules , urged marketers to “be different.&#

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product!&#

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers.

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! Attract new sales leads through relevant content. All reactions and visitor behavior was examined for possible sales leads. > Developed quarterly content plan based on themes established from research.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

Prepare a few canned tweets based on content ahead of time to get the conversation going. Not sufficiently promoting the event in advance Not sharing the content afterwards Droning on about “company capabilities&# esp. You’ll also find Andrew speaking at industry events, co-moderating the weekly #B2Bchat series on Twitter, and blogging at MarketingFinger.com. If a rep.

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. SmartPulse is SmartBrief’s regular reader poll in the SmartBrief on Social Media newsletter (subscribe link) that tracks feedback from leading marketers about social-media practices and issues. I was lucky enough to be selected as one of the four finalists.

How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. The value of those registrants divided by the cost of the newsletter is an ROI metric.

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Building Your Content Brand In The Content Marketing Arms Race

B2Bbloggers

We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. Same for content marketing. Most content will be of the not-very-good kind. So even good content will get fewer downloads. Great content isn’t about you.

Technology Naughty Vs. Nice In 2010

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Technology Naughty Vs. Nice In 2010 December 23rd, 2010 | By Sean Sullivan The following is guest post by Sean Sullivan, security advisor for F-Secure North America. B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.

Writing Web Content: 5 Simple Steps for Results

Writing on the Web

suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. I’ve been re-reading Maria Velosa’s Web Copy that Sells this week. This week I wrote about how one of my clients hadn’t realized all the benefits of selling her original art-work cards online: A Simple Blueprint for Writing Web Content that Gets Results. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. Blog this on Blogger.

The Content Marketing Sweet Spot

Content Marketing for BI

It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. Social media marketing (with the exception of blogs) is now in the number one spot. They are the heart of content marketing. From the 2010 Content Marketing Spending Research by Junta42. You can download the report for yourself here.

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Content Marketers: How to Think and Act Like a Publisher

B2Bbloggers

But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? It’s a mindset that, when applied to your B2B content marketing strategy, will open up a whole new world of ideas and possibilities.

10 Corporate Blogging Pitfalls To Avoid | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 10 Corporate Blogging Pitfalls To Avoid September 29th, 2010 | By Jeremy Victor Definition of Pitfall A. Corporate blogging is not a one time event. Of course not.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. ChatCatcher This is a nice little tool that finds Tweets about your blog posts, and automatically adds them as comments. Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. Smart. implement bit.ly Nifty.

Link 62

B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.

15 things marketers should stop doing and thinking in 2011

Chris Koch

Unless you are selling products, and inexpensive ones at that, it is impossible to track a tweet or a blog post directly to a sale. Mobile is just a content channel. We’re dismissing mobile because we can’t see ways to pump content through phones to buyers. Buyers don’t like looking at content on smart phones. I don’t know about you, but I don’t have many friends (I know, shocking), so when I use my mobile phone, I’m mostly using it to catch up on work in down moments (like when I’m waiting for my wife and daughter outside Delia’s). Optimize your content for phones.

B2B 57

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. It’s also frequently written about in popular blogs and online publications, though strangely almost no one uses the term.

Exclusive Interview With SAP's Director Of Social Media - Michael.

B2Bbloggers

You may already know him from his guest contributing here or his excellent blog, the B2BMarketing Insider. Jeremy: Tell me a bit about yourself, your role in SAP , and the size of the team that is responsible for social media, content marketing, and online communities. With social media some of our content is more “user-generated” and then coordinated by our team. Sign up.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. of Tiecas, Inc.

B2B 26

Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.

B2Bbloggers

That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. Forget social media and content marketing for a moment, the reason buyer personas matter so much is that B2B buyers and B2B buying has changed. Right?

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. Tips for Getting Business Buyers Engaged With Content Marketing Let’s face it. Good resource for content marketing and copywriting are Junta42 and Copyblogger. Why buy?

12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Blog Create a blog for the conference and source content from speakers and attendees. The blog can even extend beyond the conference and be used as a year-round source of information. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. 8. Leverage it for other uses too including the event blog, Facebook page, etc.

Upcoming Event: How To Build A Demand Generation Machine With.

B2Bbloggers

First Event: How To Build A Demand Generation Machine With Online Events WHEN: Wednesday, April 28, 2010, 11:00pm PDT / 2:00pm EDT / 7:00pm BST Every marketer responsible for lead generation and nurturing knows the power of online events. Topics include content marketing, B2B social media, demand generation, marketing automation, and more. Technology Naughty Vs. Nice In 2010 2.

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. We cover marketing automation, the recent consolidation in the industry, and of course, b2b social media, content marketing and ROI. This notion of “social content … with a purpose” is what I am most excited about. It was Michael. That’s DBL.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.

Measuring the Value of Digital Marketing [#B2Bchat Recap]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Measuring the Value of Digital Marketing [#B2Bchat Recap] May 3rd, 2010 | By Andrew Spoeth How do B2B marketers tackle the question of marketing campaign  value ? Or Does It? 5.

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?

The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Ultimate Giving Tree December 16th, 2010 | By Jeremy Victor Yesterday Joe Chernov , of Eloqua proclaimed, “ Lists Are Dead.” in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “ Content Rules.” Re-imagine your content and surprise your audience. Technology Naughty Vs. Nice In 2010 2. Sign up.

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Podcasting As Content Marketing: An Interview With Podcast Pro Steve Lubetkin June 30th, 2010 | By Deni Kasrel This post is brought to you by the Online Marketing Summitt.