June, 2010. business owner emailed me recently to say he was disappointed with his new B2B blog. It's true that due to Twitter, blog commenting has gone down. You click on a link in a Tweet, quickly skim a blog post, and then go back to reading your Twitter stream. However, you can get people to your blog -- and get them to leave comments -- by using the following seven steps. Tips for Getting People to Your Blog. love having a blog. It's less formal than an e-newsletter and lets me express a more "authentic" voice. Volume 10, Number 6. MORE >>

Tweet December, 2010. In this month's article, which originally appeared on the BlogNotions Marketing Blog, I talk about why it's no longer feasible for small B2B companies (aka "mom and pops") to do their own marketing. Beginning in January, the format of this newsletter will change. Because my business has grown and changed so much, it's become difficult to keep up with developing fresh content for this publication and for my blog (in addition to the guest articles I'm frequently asked to write for other blogs). NewslettersVolume 10, Number 11. MORE >>

In this post I want to focus on the trends in Marketing Automation for 2010. Creation of buyer-centric content. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? In 2010 you’ll start to hear about marketing methods. This will place a higher premium on membership management and real, editorialized, well written monthly newsletters. MORE >>

It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. Social media marketing (with the exception of blogs) is now in the number one spot. They are the heart of content marketing. From the 2010 Content Marketing Spending Research by Junta42. Each of these content terms mean different things to different marketers. Too many times, companies will label the content with a term below and not fully back it up with meaningful content. You can download the report for yourself here. MORE >>

This morning, reviewing dozens of marketing blogs, I was overwhelmed with post after post about social media. It’s also why today’s most consistently effective lead generation messaging identifies a challenge that prospects may be facing and offers a free white paper, checklist, guide, case study or other content that allows them to learn about ways to meet their challenge. As you can see, Mr. Kern’s examples — taken straight from his guide — involve matching the correct content offer to the prospect’s stage in the buying cycle. MORE >>