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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

I “live blogged” the event that included Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris. “Disclosure is the law.&#

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010). An analysis of job title growth by ZoomInfo is clear: Titles with “customer experience” in them have outpaced job titles with “loyalty” or “influencer” in them since at least 2010.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Marketers glommed onto it, plotting their future strategy on its gospel truth.

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy.

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ClickInsights: Social Media Marketing in 2010

Ambal's Amusings

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? Blog ChrisG Twitter chrisgarrett. Blog Profitable Social Marketing.

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Understand the Full Buying Process of your Buyers

Ambal's Amusings

We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. Steve Woods' Marketing Action for 2010. Related Blog Posts. 2010 Content Marketing Trends and Predictions. Steve Woods.

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B2B Marketers: It’s Time to Buy a Vowel

B2B Marketing Traction

I read a great HBR blog post by Stephen Wunker, Five Rules for Innovating in a Shaky Economy. companies hoarding cash (as of the end of 2010, $853 billion), I was inspired to post about it. Uncertain economic times present an excellent vowel-buying opportunity. Wunker wrote about Rule #2. ” So, U.S.

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