Chris Koch

DECEMBER 30, 2009

If they are out there, they aren’t reading this blog. Of the top ten posts on my blog this year, only one did not involve social media. I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. I look forward to collaborating even more in 2010.

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Chris Koch

JANUARY 21, 2011

All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. Stats show that just 23% of the Fortune 1000 has corporate blogs —not exactly overwhelming. And what’s worse, when asked why they had corporate blogs, more than 50% said it’s the cost of doing business.

Social Media 100

Social Media Budget Programs Paper Stats 100

Chris Koch

MAY 14, 2010

That’s why at ITSMA we’re calling 2010 The Year of Marketing Transformation (sound the bugles!—a We need to create an idea engine within the organization to help SMEs come up with things to Twitter and blog about. We’re also seeing directors of community— Jeremiah Owyang tracks these people on his blog. Governance.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. However, age trumps rank in terms of social media usage. By October, 77% were using online as a recession fighter.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100