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Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011

Eloqua Experience 2010

LeadSloth

Eloqua has more information about this in a blog post. In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10. Overall.

Best of 2010 – 13 Twitter Tips for Increasing Engagement

Sazbean

2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. While it’s ok to post your blog posts to Twitter, etc., Comment on their blog posts. They set up their Twitter account, tweet a few times and wonder why no one responds.

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Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

 . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. Every corporate marketing activity must somehow be tied to creating shareholder value and blogging is no different. Digg this!

The five elements of a perfect blog post

grow - Practical Marketing Solutions

“How do I create the perfect blog post?&#. Your title is the first thing people see in their blog readers and it may very well determine whether somebody reads your post or not. Jay Baer is a master of this on his Convince and Convert Blog. He is even drawing cartoons to go along with his blogs. Of course it would because you’ve crafted a perfect blog post!

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19, 2010. Those are a few of the favorites we found in 2010. Thanks.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

items that should be in your 2010 email budget by BtoB Magazine. In addition, we can say whatever we want in an e-mail and not get interrupted by someone else’s point of view,&# and suggests using other communications methods such as instant messaging, phone calls, live meetings, web conferences, blogs and wikis in situations where those tools are really more appropriate and effective.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Andrew Ran Wong provides a valuable list of productivity tips for Gmail, Twitter, Facebook, blogs, Google and other social networks to help readers get more done in less time. How to Monitor Your Social Media Presence in 10 Minutes a Day by HubSpot Blog. s, 50?s,

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social media networks and blogs consume nearly 25% of people’s time online. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. The State of the Blogosphere 2010 by Brian Solis. Email.

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Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&#  42% reported that blogs influence their purchase behavior.

5 Corporate B2B Blogs That You Should Copy

Anything Goes Marketing

The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. Tags: lead generation social media blogging However, anyone that can open a.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. Marketers over 2010 will get much savvier about doing this, however.

My five biggest blogging mistakes

grow - Practical Marketing Solutions

I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” It takes time, patience and hard work to find your voice and build a successful blog. I am not good at the patience part. When I arrived on the blogging scene I looked around and found a few people “doing it right.” ” What a waste of time. Arrrgh.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. What types of information are worth sharing, beyond blog posts? 40 useful things you can share on Twitter besides blog posts by Social Media Today. How Many Times Do You Tweet Your Blog Post? by Ask Aaron Lee.

Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.

B2Bbloggers

Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. Especially when studies suggest that the overwhelming majority of visitors to a B2B blog are first timers.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #2: Indium Corporation Blogs. times increase in blog traffic; 6.0 Results: 2.7

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Stephanie Frasco recommends having an SEO keyword-heavy profile, blogging, using applications and engaging in conversation among other practices for maximizing your impact through LinkedIn. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. How Can I Look Amazing On LinkedIn?

7 Steps For Dealing With Negative Blog Reviews And Comments.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product!&#

10 Best Posts of 2010

Buzz Marketing for Technology

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing?

Best Website Design Guides and Tips of 2010

Webbiquity

Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles. Things That Websites Need in 2010! Items to Delete From Your Website Today by HubSpot Blog. Tables are out; CSS is in.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Create video emails?

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Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  The big blue social machine is slowly toppling off other networks as shown in this series of maps from June, 2009 to December, 2010

5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers.

How Do You Start Over After Building a Successful Blog?

grow - Practical Marketing Solutions

What if I told you I knew someone who built a blog and its subsequent community from nothing into the top blog in its vertical in the world, drove over one million pageviews per year, almost a million unique visitors per year and became widely known as an industry thought leader because of his writing there, and then gave it all up only to start over from scratch? The blog stays.

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11 Myths of Social Media Marketing

Webbiquity

Certainly the tools are new: Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade. Tags: Social Media Marketing best practices blogging Facebook myths of social media marketing offshoring risky rules social media marketing costs Twitter Social media is so easy we can hire an intern to do it. Argh, no! Um, no.

A Simple B2B Marketing Framework

Everything Technology Marketing

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that's content for another blog post. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms.

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

You’ll also find Andrew speaking at industry events, co-moderating the weekly #B2Bchat series on Twitter, and blogging at MarketingFinger.com. Technology Naughty Vs. Nice In 2010 2. B2BChat] About Contact Us Advertising Info Privacy Policy Terms Of Service Submit Your Blog Write For Us Badges Newsletter Sign Up RSS Feed © Make Good Media | we help you, make good media

How PR and Social Media Can Work Together

Webbiquity

For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. These links send more traffic to the blog (which the blogger likes) and spread the company’s fame. Likewise, any other blog or media coverage, or bylined articles by the company, are shared via social media sites. Social media and PR would seem to be natural allies.

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A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

Developed custom landing pages for groups of keywords used to find the company and specific calls to action based on individual customer needs. > Created a blog that frequently featured their customers. They also used the blog as a way to establish conversations in the industry. > Established “scorecard&# through their CRM system to track lead nurturing progress.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform?  ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. For the first time in the five years that this research has been conducted, the use of blogging declined.

Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

Thanks to two info-packed days I spent at the April 2010 Content Strategy Forum , I’d like to give you a head start. Share and Enjoy: Tags: Blogging Content Marketing Knowledge Center Marketing Basics News Online Tips & Mini-Guides Trends content strategy Content Strategy Forum Why An Effective Content Strategy is Fundamental to Effective Content Marketing.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Adoption soared. 85% of Inc. Mistakes were made.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.