ANNUITAS

MAY 8, 2012

One of the reasons that generating high quality leads continues to present itself as the top challenge (it took #1 honors in 2010 as well) is that marketers are focusing on the wrong thing – lead generation. By now, we should all know that the B2B buyer has changed (read points #2 and #4 on this blog post ).

Lead Generation 100

Lead Generation Generation Top of Funnel Leads 100

ANNUITAS

MARCH 10, 2016

Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

ANNUITAS

JANUARY 10, 2011

You can read his blog at [link] or follow him on Twitter at @sgersh. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. We sat down with Steve and had some great discussion around B2B marketing and what lies ahead for the marketing automation industry. In your opinion, why is that?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

APRIL 26, 2011

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. This blog originally posted in August 2010 on Silverpop.com.

Lead Management 100

Lead Management Work Management Marketing Management Lead Scoring 100

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. In my blog B2B Marketing Insider I provide tips and insights from my perspective from inside a B2B marketing organization. Michael Brenner is a Sr. Director of Marketing for SAP.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

ANNUITAS

JULY 28, 2011

If you are a regular reader of this blog, you know about our focus on lead management process. Marketers who focused on ROI delivered 24% incremental customer demand in 2010 and generated business growth for their organizations. Add opportunity and sales outcomes to your metrics mix. Develop your processes. This is a must.

Work Management 100

Work Management Marketing Management Advertising Agencies Sales Qualified Leads 100