Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) United States License. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

FEBRUARY 23, 2017

In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption. Friendster was the first network that allowed friends to create profiles and share content with their contacts.

Social Networks 99

Social Networks Social Media Network Marketing Facebook 99

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. To paraphrase Tina Turner , we don’t need another acronym. Customers don’t need more messages.

Social Media 123

Social Media Work Management Marketing Management Media 123

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Spending Marketing Automation Services Marketing Budget 40

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it. Have them document EVERY question they receive. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Writing on the Web

NOVEMBER 4, 2010

Not surprisingly, 25% of respondents said they were complete blogging newbies and needed guidance on the fundamentals of blogging…the technical know-how as well as content creation strategies. Another 55% consider themselves capable, but know they have more to learn where technical know-how and content creation strategies are concerned.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? To get on the radar screen in the early stages, shoot for a variety of content instead of generic one-size-fits-all marketing content.

Social Media 60

Social Media Social Marketing Media Planning 60

EveryoneSocial

JULY 24, 2018

So businesses restrict access to a small social media marketing team and rely on employee email blasts to trot out their news, press releases, recognition, and other updates that go…nowhere. What content is resonating better and gaining more interactions online? What types of social posts work best for us? Get your resource.

Marketing Automation Services 67

Marketing Automation Services B2B Thought Leadership Work Management B2B 67

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? It is in many ways the social equivalent of “batch and blast&# email newsletters. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Will it hurt your business?

PR 160

PR Social Media Paid Content Media 160

The ROI Guy

SEPTEMBER 17, 2010

To meet prospect driven purchases, as a marketer, are you providing more of the right content at the right time, presented to fuel buyers when they are researching and progressing through the buying lifecycle?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer B to B 40

Salesforce Marketing Cloud

APRIL 15, 2024

Why is personalized content important? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Additionally, optimize email content, subject lines, and send times based on Einstein predictions.

Webinar Metrics 59

Webinar Metrics Click Rate Open Rate Blast Campaigns 59

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

JANUARY 3, 2013

Paul Dunay has written, " there is no campaign in social media ," while Joe Pulizzi said in a video interview that "content marketing is not a campaign, it is a promise to our customers." Stop blasting and interrupting people with advertisements about you. Suddenly, it's no longer about the campaign.”. wink wink) “. Start listening.

Campaigns 28

Campaigns Planning Peer-to-peer Paid Search Agency 28

Hubspot

JANUARY 4, 2016

That could mean following up every email blast with a tweet, or assigning each staff person a day to post to Facebook or a specific platform to manage by building out a robust social media calendar ahead of time. Earlier in 2015, comScore released a report showing mobile usage has increased by an eye-popping 394 percent since 2010.

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

Hubspot

JANUARY 4, 2013

Rather than bombarding your entire list with a large number of blast emails, segment your contacts , and send emails with content that is relevant to each segment's specific interests and needs -- at a reasonable frequency. 4) Email Filters. Email filters are getting smarter and smarter. 7) Caller ID. 8) Online Radio.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Marketing Insider Group

NOVEMBER 18, 2010

2010 was the year social media moved from cutting edge to mainstream (right?). Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris. cheers, James Michael Brenner Nov 18 2010 Hi James, Thanks for your comments. Eric Martin Nov 21 2010 Michael, Good list.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JULY 27, 2010

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. One trick is to compile a list of all the best content from previous campaigns that you already have on hand.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Vidyard

SEPTEMBER 18, 2019

For example: Email blasts. Nobody wants to get blasted with noise in a quiet office. Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do. Videos belong in any email where you want to increase opens and conversions. Targeted emails.

Video Marketing 107

Video Marketing Email Marketing Paid Search Agency Marketo 107

LeadSquared

JANUARY 11, 2021

Finally, some enthusiasts reincarnated the brand with Lady Gaga as its creative director (2010). Also, gate your valuable content – use landing pages to collect data about potential consumers from your high-value offers. There are countless options to choose from when selecting content distribution channels. 6 Nurture Leads.

Work Management 52

Work Management Campaigns Marketing Management Planning 52

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. For many companies (but by no means all), “batch and blast&# email whereby everyone on the subscriber list gets the same message is a thing of the past. They are not a faceless heard. Because relevancy = respect.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Vidyard

SEPTEMBER 14, 2020

Contents 1. For example: Email blasts Targeted emails Event invites Event follow-ups Customer communications Triggered emails Nurture emails Email signatures Newsletters The more personalized your videos, the better. Nobody wants to get blasted with noise in a quiet office. What is Video Email Marketing?

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Hinge Marketing

DECEMBER 29, 2015

Also, the email that follows up after the webinar requesting feedback or offering you more content is also marketing automation. If you tried a MAP pre-2010, you might have a bad taste in your mouth because the systems were clunky and hard to use then. Tracking behaviors allows you to provide them more relevant content, not spam.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Content Standard

FEBRUARY 2, 2015

Source: SPD.org, New York Times Magazine mock-up wall, 2010). The trouble is that we, as brand marketers who are rushing to produce as much content as possible, sometimes lose sight of how that content is presented. How will content be grouped, labeled, and sorted? The Art of Direction.

Advertising Channels 40

Advertising Channels Ad Building Custom Publishing Advertising Agencies 40

Hubspot

JULY 2, 2010

Takeaway: Think Content. The most effective way to drive interactions on your Facebook page is by creating fresh and unique content. Don’t blast your network with self-promotional materials, but post content valuable to the community. How often should you post your website content on your Facebook page?

Facebook 28

Facebook B2B Thought Leadership Paid Search Agency Ad Frequency 28

Litmus

SEPTEMBER 25, 2023

We had a blast learning from @emailjay_ , @jainamistry , @hannahjtiner , and Abigail Sims this afternoon. Secrets From My Swipe File: Copy Strategies You Can Steal – Lianna Patch For all us content folks in attendance, this session caught our attention! Just… “Do not send people content they don’t want.” We’ll never tell!

Marketing AI 99

Marketing AI VALS Top of Funnel Work Management 99

Valasys

JANUARY 3, 2023

Email content may become irrelevant as promotional offers and communications expire, but it still takes up server space. According to 2010 data from Mike Berners Lee’s book, How Bad Are Bananas?, Avoid email blasts. The issue is made worse because servers produce heat and thus must be cooled down.

Email Marketing 40

Email Marketing Campaigns CAN-SPAM Paid Search Agency 40

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Content Marketing for Online Marketing. + There are hundreds of factors that can affect your search rank, generally categorized as “on-site” factors (like design, UX, and content), and “off-site” factors (like external links, brand mentions, and social signals). Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

DECEMBER 16, 2014

Lesson Learned #1: Quickly build an opt-in email list by creating awesome free content and tools. We surmised that this was because the content was valuable enough that subscribers would forward emails to others. Lesson Learned #4: More content, more leads. Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Hubspot

MARCH 3, 2020

In this blog post, we're going to mark the beginning of a new decade by venturing back in time to 2010 and showing you ten-year comparisons of six of the oldest and most popular social media platforms. 6 Social Media Platforms in 2010 vs. 2020. In 2010, Facebook grew from 400 million to just over 600 million active users.

Social Media 101

Social Media Media Advertising Agencies Paid Search Agency 101

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. South by Southwest is distinct in its programming methodology, letting attendees vote (in part) for which sessions will be staged, which unfortunately makes for a lot of extra-pithy titles with weak content.

Social Media 126

Social Media Media Paid Content Conference 126