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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50
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Marketo 2010 User Summit Focuses on Revenue Performance Management

Adobe Experience Cloud Blog

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In essence, RPM breaks down the silos and optimizes sales and marketing effectiveness at all prospect and customer touchpoints (i.e. revenue touchpoints) across the revenue cycle.

Marketo 48
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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

Generating leads in SaaS now is different from what it was in 2010. These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation.

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Lessons from the CSO Insights 2010 Lead Generation Optimization Study

Adobe Experience Cloud Blog

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Customer and prospect data continues to deteriorate. Only 8% of firms reported currency and correctness of prospect data was over 90%, an all-time low.

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BMA 2010 Engage Conference – Making Ideas into a Reality

Adobe Experience Cloud Blog

First off, many of the sessions focused on engaging more than our prospects, they focused on our customers and employees. After that, we heard speaker after speaker say marketing’s relationships had to move past sales to include IT, since technology is driving so much of our ability to engage our prospects.

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Online Trust Alliance Works to Promote More Trust

Adobe Experience Cloud Blog

To a packed room in the Georgetown University conference center in Washington DC, Manish Goel and Craig Spiezle kick off the Online Trust Alliance’s (OTA) 2010 forum. With authors like Chris Brogan (Trust Agents) rising up the New York Times best seller lists, marketers are talking about building trust and how to go about doing so.

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How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic]

Adobe Experience Cloud Blog

Things are looking up as 40% of small businesses reveal that they feel “optimistic” about their business prospects in the New Year, and for good reason. Analysts say the economy may have grown by as much as 3 percent from October to December of 2011, representing the largest growth since the Spring of 2010 – not too shabby.