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Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to World Cup

Adobe Experience Cloud Blog

by Phil Fernandez Late last year I had the pleasure of interviewing Douglas Laird, VP of Marketing at QlikView, as a part of the Marketo User Summit Executive Interview Series. During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals.

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5 things you need to know from Dreamforce 2010

Adobe Experience Cloud Blog

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. So it’s likely this may touch your organization. For me, this means sharing with my organization information on the following 5 key areas. Does this affect you?

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B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap

Adobe Experience Cloud Blog

Today’s marketers need to be more focused on analytics and link their efforts to organizational successes. Rick Short (Indium), Todd Sierer (Edmund Optics), and Gary Spangler (DuPont) gathered to discuss best practices in B2B social media. Spangler points out that people ages 35-54 made up 29% of Facebook users in 2010.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business. LEARN MORE.

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Rise of the Marketing Platform

Adobe Experience Cloud Blog

1990s – 2010: Marketing shifts again to developing and managing customer relationships. In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. 1920s – 1950s: A spotlight on selling emerges. Are you prepared?

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. LEARN MORE. HubSpot CRM.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. Best Software for Enterprise Business. LEARN MORE. HubSpot CRM.