Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to World Cup
Adobe Experience Cloud Blog
FEBRUARY 18, 2011
by Phil Fernandez Late last year I had the pleasure of interviewing Douglas Laird, VP of Marketing at QlikView, as a part of the Marketo User Summit Executive Interview Series. During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals.
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