Recently, Marketo — a marketing automation company with an extremely popular blog called Modern B2B Marketing contacted me and invited me to share my expertise in B2B demand generation with their readers.  Here are the questions Marketo asked, along with my answers: (Marketo) How did you first get started with online B2B Marketing and what do you like best about it? decided to pen the white paper, How to Find New Customers , which Marketo generously sponsored. What I like best about B2B marketing is this: It is the art of developing trust with strangers. MORE >>

Here at Marketo, we have a revenue stage modeler that is formally defined, starting with awareness and moving through marketing and sales to closed business and beyond. A best practice revenue stage model is based on three fundamental principles: Sales resources are relatively expensive. Stay tuned for a look into Marketo’s own revenue model. Until then, check out Marketo’s SlideShare for our Revenue Cycle Analytics presentation. Stage by Stage: Revenue Cycle Analytics Best Practices was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. MORE >>

Here’s what the social signals said was the best content and the hottest topics. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. MORE >>

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. And QlickTech’s Doug Laird, Author Avinash Kaushik, and Raab Associates’ David Raab were informative with their insight, best practices and real-life examples that – for me – validate the transformation of marketing automation into revenue performance. Marketo 2010 User Summit Focuses on Revenue Performance Management was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. MORE >>

Are you a client of Marketo ? Fortunately, you bought an easy to drive car in Marketo. Our Marketing Automation Acceleration Package for Marketo is exactly what the doctor ordered. Learn more (and check out our offer) by visiting  Get More from your Marketo Purchase. Just go to [link] and enter hashtag #b2bchat. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. You bought a great marketing automation platform from a great company. One problem. MORE >>