Building Loyalty Evolves with Data, Smartphones, and Personalization
Zoominfo
SEPTEMBER 10, 2020
Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. Early loyalty programs existed in part to gather data on the best customers to deliver a better experience to all customers. The Internet Changes Loyalty Approaches (1995–2010). Source: ZoomInfo. The Rise of Customer Experience Roles.
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