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Adobe Experience Cloud Blog
JULY 29, 2011
by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. And customer loyalty increased in priority this year – cited by 32% of companies as opposed to 2010′s 25%.
Adobe Experience Cloud Blog
JANUARY 27, 2011
by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. When you get top thought leaders in the industry to discuss best practices, techniques and forecasts, it’s quite an amazing thing to watch.
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Adobe Experience Cloud Blog
AUGUST 31, 2010
The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. It directly impacts the level of effort sales reps dedicate to lead follow-up and helps keep companies top-of-mind. Measure Campaign ROI.
Customer Experience Matrix
SEPTEMBER 1, 2010
This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5%
Adobe Experience Cloud Blog
MARCH 4, 2011
to $206 million in 2010, according to Metrics 2.0. Immediate updates on prospects’ click behavior let marketers tweak messages and distribution, providing the best opportunity for targeted email marketing. Ease Email Marketing Headaches was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
markempa
AUGUST 1, 2007
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
Adobe Experience Cloud Blog
MAY 1, 2011
It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. He walked us through some cleverly-thought-out awards, linked to bands of achievement which our sales reps had worked towards throughout the year. by Andrew Spoeth I was recently thinking about an event I attended in January.
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