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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Neolane “ Making the Business Case for Enterprise Marketing Software ”.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi.

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5 Amazing Infographics to Guide Your Online B2B Marketing

Adobe Experience Cloud Blog

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. Social network sites are visited by 75% of global online viewers. •

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5 B2B Marketing Tips for Using Press Releases

Adobe Experience Cloud Blog

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. To see Marketo’s own press releases, visit our News Center. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

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3 Ways to Improve the Quality of Your Sales Leads

Adobe Experience Cloud Blog

A 2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. 3 Ways to Improve the Quality of Your Sales Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong. Social CRM: The Latest Evolution for Managing Customer Relationships was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Here’s what the social signals said was the best content and the hottest topics. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There better be. Why not use it?