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Adobe Experience Cloud Blog
NOVEMBER 28, 2011
by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Keyword optimization is the vital link to the chain of social media connection. What went wrong?
Customer Experience Matrix
SEPTEMBER 1, 2010
If anyone else cares to expand on this list, even better. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9%
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Adobe Experience Cloud Blog
OCTOBER 14, 2010
In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. 2010 B2B Content Marketing Research. Chapman (Wiley, Nov 2010). Director of Marketing, Marketo. Posting it on your website is just the beginning. Ann Handley.
Adobe Experience Cloud Blog
OCTOBER 4, 2011
Specifically the convergence of branding and demand generation. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Brand and Demand Convergence Required was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
Adobe Experience Cloud Blog
MAY 23, 2010
We are all still finding our best ways to incorporate social media into our marketing, and with these 9 must-read social media thought leader interviews, B2B marketers can formulate a solid plan of action. . Mike Damphouse of Green Leads offers insight on the intersection of demand generation and social media on Modern B2B Marketing Blog.
Adobe Experience Cloud Blog
JUNE 27, 2010
With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong. Social CRM: The Latest Evolution for Managing Customer Relationships was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
Adobe Experience Cloud Blog
OCTOBER 27, 2010
Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale , addressed the critical hand-off between marketing and sales as he spoke to a group of marketing professionals at MarketingSherpa’s 2010 B2B Summit. Step 2: Qualify Leads Based on a Universal Lead Definition (ULD).
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