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Tony Zambito

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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.  In today’s social age, organizations that will put themselves on an evolutionary path that puts them in alignment with their new social buyer persona will have the best chance of succeeding in the future. 

Planning 100
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Buyer’s Goal Orientation Make Decisions More Than a Matter of Choice

Tony Zambito

  The home theatre enthusiast may find that Best Buy personnel and carried equipment will help to meet his or her goals whereas the aficionado might require a specialty shop with brands that are not carried by Best Buy to meet his or her goals. 

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Buyer Persona Strategy Playbooks Introduced By Goal Centric

Tony Zambito

New York, NY (PRWEB) March 15, 2010 -- Goal Centric Management, Inc., The Playbooks are designed to enable strategy, buyers, sales, and marketing in a way that creates alignment to best serve buyers’ goals.”. Goal Centric introduces revolutionary strategy, marketing, and sales playbooks based on buyer insights and buyer personas.

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Turn B2B Buying Into a Social Experience

Tony Zambito

  These days are certainly the best of times and could be the worst of times.    How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010).   That is, until now.  What is going on today is B2B buyers are expecting more social experiences. 

Buy 100
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The Emergence of the Social Business Persona

Tony Zambito

  It is changing that fast and the year 2010 may well be the Malcom Gladwell tipping point when businesses feel the shock wave that social business is producing.   This is just the beginning for many in attempting to gauge and understand the dynamic transformation of business to social business. 

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A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

  Paul Greenberg put it best this year when he said buyers today do not want to be an object of a sale but a subject of an experience.    I think you get this trend.   It has been written about plenty of times in 2010 that buyers want experiences that are like their consumer buying experience.