The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

NOVEMBER 9, 2010

Using numbers in the headline, as in: “5 analytics best practices” sets the expectation that there’s something specific and tangible to gain from listening to the recording. The phrase “best practices” is almost always a sure-fire winner, whether in subject lines or headlines.). Introduce the call to action earlier.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

The Point

AUGUST 18, 2014

A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. The best use of a follow-up campaign is to qualify leads by offering a range of options for further engagement. Most trade show leads are routinely ignored by sales.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

The Point

FEBRUARY 24, 2011

They claim that “contacting potential customers six times is the best way to maximize conversion rates without overtaxing staff resources.” I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. emphasis mine).

Leads360 100

Leads360 Sales Leads Telemarketing Marketing Qualified Leads 100