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Paul Gillin

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column. When you have so little space to say something, you have to focus and minimize waste.

BtoB 50
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B2B Blogging Excellence

Paul Gillin

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50
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How Twitter Amplifies a Customer Attack

Paul Gillin

Twitter was the vehicle director Kevin Smith used in February, 2010 to express outrage about being denied seating on a Southwest Airlines flight because airline personnel claimed the 300-plus-pound Smith wouldn’t fit in a single seat. Best Defense. The best defense against a Twitter attack is to listen.

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