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KoMarketing Associates

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices.

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How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

One of the best places to establish thought leadership and earn credibility is on Quora. It also helps people find you when they are looking for experts and/or the best people to answer their questions on Quora. Being the best answer is key for driving success on Quora. Answer Questions.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

Google left Mainland China in 2010 due to censorship. Baidu claims that it is the best Chinese search not only because they know Chinese better, but also because they know Chinese audiences better. Not Google, But Baidu, Qihoo 360 & Sogou. When Western marketers talk about search engine marketing , Google is the big player.

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

We recently released the Definitive Guide to Marketing Automation which equips businesses with best practices to put these processes to work. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Could you point us to a few key resources Marketo has to offer for further learning? Absolutely.

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5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

Verify SEO Best Practice Implementation. Proper tagging and “SEO Best Practices” are possibly more important for mobile optimization because there is less viewable real estate in a mobile browser. In early 2010, Google acknowledged that site speed is a factor in search ranking.