Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? Today’s marketing best practice is the opposite of content grazing: it’s to develop many different campaigns that deliver large volumes of content for different situations.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

JUNE 13, 2016

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. It's also one foundation of the MadTech vision I offered last year.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

JANUARY 1, 2019

In 2018, little funding went to data access firms, companies founded before 2010, or the five largest companies (accounting for 25% of industry employment) even though those are still a major portion of the industry. But all will become more educated about true CDP requirements and many will find that these are best met by a separate product.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

NOVEMBER 24, 2016

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. Decision Strategy Manager is where the serious decision management takes place.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% First, they compare Best-in-Class to all other companies, rather than Average performers. First, they compare Best-in-Class to all other companies, rather than Average performers.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

FEBRUARY 21, 2013

I wrote a more detailed critique of fractional attribution back in 2010; I’m pleased to see that algorithmic attribution has become more common since then.) Once the parameters are set, the system generates a graph showing the best possible results for each spending level. This can be exported to Excel for manual refinement.

Buy 120

Buy Allocation Media Ad Exchange 120

Customer Experience Matrix

MAY 20, 2010

Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Bottom line: the Omniture survey confirms that marketers won’t invest in analytics until they’re convinced it’s the best use of their limited resources.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Peer-to-peer 120