Remove best

Crimson Marketing

article thumbnail

Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]

Crimson Marketing

He’s a speaker and writer about marketing best practices, and is the author of multiple books including: The Definitive Guide to Marketing Automation; Engaging Email Marketing; and Marketing Metrics and Analytics. In 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million in revenue.

Marketo 100
article thumbnail

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We We often call that intuition, instinct, or “gut feel,” and it holds a mystical place in the minds of marketers.