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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Certainly, millennials will become a driving force in tomorrow’s workplace.

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B2B Lead Generation Blog: Using White Papers for Lead Generation

markempa

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

markempa

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

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10 Best Posts of 2010

Buzz Marketing for Technology

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year.

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B2B Lead Generation Blog: Lead Generation via white papers and webinars

markempa

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

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Interview with Brian Hansford

Onalytica B2B

I feel like the more I learn and do, the more I need to learn and do to keep up with great ideas and practices in B2B marketing. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. Meeting people is the best way to influence them.

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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. The best use of a follow-up campaign is to qualify leads by offering a range of options for further engagement. Most trade show leads are routinely ignored by sales.