KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Absolutely.

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Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. The post Social Causes That Gen Z Cares About—and Why You Should Care, Too appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The kids are growing up.

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Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Adobe Experience Cloud Blog

JUNE 7, 2010

Instead, I’m much more connected to what I believe is Marketo’s purpose – creating, identifying, and nurturing the best prospects for our customers and driving predictable revenue for their organization. . Tags: Modern B2B Marketing best practices BMA Conference sales and marketing alignment.

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Conference Customer Satisfaction BtoB B2B Sales 48

Ambal's Amusings

APRIL 21, 2010

We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Galen De Young's Marketing Prediction for 2010. Galen De Young's Marketing Action for 2010. Click and download FREE eBook from Marketo and ClickDocuments. Strengthen weak spots.

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B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

FEBRUARY 15, 2010

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. The Feds come down on deceptive online marketing practices. Mani Iyer 's Marketing Action for 2010. Website Kwanzoo Twitter iyermani.

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Ambal's Amusings

FEBRUARY 10, 2010

We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Doug Kessler 's Marketing Prediction for 2010. Doug Kessler's Marketing Actions for 2010. Click and download FREE eBook from Marketo and ClickDocuments. Recommended Resources.

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Content Marketing Marketing Analytics Tools Verticals Advertising Agencies 100

Adobe Experience Cloud Blog

FEBRUARY 23, 2011

by Katie Byrnes Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010. If you take the right steps to attain collaboration, bring in industry expertise and try your best to learn and share best practices, you’re moving the needle forward towards a more mature marketplace.

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Buzz B2B Marketing B2B Marketo 48

Adobe Experience Cloud Blog

OCTOBER 14, 2010

In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. 2010 B2B Content Marketing Research. Chapman (Wiley, Nov 2010). Director of Marketing, Marketo. Posting it on your website is just the beginning. Ann Handley.

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Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 24, 2016

According to some reports, these tests may have been going on since as early as 2010. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”.

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Adwords Paid Search Agency Ads Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 18, 2011

by Katie Byrnes Dreamforce has been over for a few weeks now, and many are trying their best to implement the best practices they learned in the many sessions they attended. Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below.

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Case Studies Case Study Studies Effectiveness 48

Adobe Experience Cloud Blog

MAY 12, 2011

by Andrew Spoeth Content marketing has become a critical component of B2B marketing , but can you identify the most popular types of content, why they are used, and which content is working best? Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Note: Click to Enlarge).

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Advertisements Advertising Content Marketing Marketo 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

by Phil Fernandez This morning, we had some great news here at Marketo. We’re delighted to welcome Battery, and General Partner Neeraj Agrawal , to the Marketo journey. The media have been enthusiastic about our news, but today’s announcement is just the tip of the iceberg of a truly breakout year for Marketo.

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B2B Thought Leadership Enterprise Management Marketo Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

To a packed room in the Georgetown University conference center in Washington DC, Manish Goel and Craig Spiezle kick off the Online Trust Alliance’s (OTA) 2010 forum. With authors like Chris Brogan (Trust Agents) rising up the New York Times best seller lists, marketers are talking about building trust and how to go about doing so.

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Promotion Privacy Trust Marketing Broadcasting 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Web Site : In April of 2010, the AP replaced web site (two words) with website (one word).

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Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

Inspired in part by Ann Handley’s New Year’s Eve blog post, The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Web Site : In April of 2010, the AP replaced web site (two words) with website (one word).

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Wikipedia Marketo Thought Leadership Opt-out 48

markempa

AUGUST 1, 2007

MarketingSherpa just published an interview with Marketo CEO Phil Fernandez from a marketing view point and Barry Trailer, Co-Founder, CSO Insights who brings a sales perspective. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

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Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Adobe Experience Cloud Blog

MARCH 4, 2011

to $206 million in 2010, according to Metrics 2.0. Immediate updates on prospects’ click behavior let marketers tweak messages and distribution, providing the best opportunity for targeted email marketing. Ease Email Marketing Headaches was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Email Marketing Marketing Management Paid Search Agency RSS 48

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Click on the images for larger version. Nothing beats good copy.

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Marketing Budget Creation Design Email Marketing Planning 100

Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. When you get top thought leaders in the industry to discuss best practices, techniques and forecasts, it’s quite an amazing thing to watch.

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Lead Management Sales Leads Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JULY 29, 2011

The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.

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Lead Management Allocation Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Greg Link, Co-founder of the Global Speed of Trust Practice (left) and Craig Spiezle, Executive Director of the OTA. Greg Link’s keynote at the OTA 2010 summit had one statistic that stands out and answers the question: Why does trust matter to B2B marketers? 91% of people decided to buy from a business they trust.

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Trust Marketing Statistics B2B Thought Leadership B2B Marketing 48

Adobe Experience Cloud Blog

OCTOBER 2, 2012

by Dayna Rothman As many of you know, Marketo just released our brand new Definitive Guide to Social Marketing , which touches on everything a modern marketer needs to know about creating a comprehensive social strategy. Back in 2010, we released the Definitive Guide to B2B Social Media. We would love to hear your thoughts!

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Social Marketing Marketo Social Media Marketing Management 48

Adobe Experience Cloud Blog

APRIL 24, 2012

So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In fact, we employ the services of his company here at Marketo.

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Social Media Optimization SEO Social Marketing 48

Adobe Experience Cloud Blog

JANUARY 19, 2011

The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. Companies with all kinds of new and unique business models are proposing different self-regulation best practices. Yes, it’s finally happening.

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Privacy Phishing Marketing Proposals Paid Search Agency 48

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. Social network sites are visited by 75% of global online viewers. •

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B2B Marketing B2B Social Media Eye-Tracking 48

Adobe Experience Cloud Blog

JULY 20, 2010

A few months back, Marketo launched a new website, but we initiated the process to redesign the company’s website prior to the holidays. Then I found myself saying, (in response to a comment about wanting the website to be “a 2010 look…”) – how about aiming for 2012 or beyond?

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Design Marketing Websites Marketo Tagging 48

Adobe Experience Cloud Blog

MAY 1, 2011

It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The unshakable solidarity that we’re experiencing at Marketo is perhaps a symptom of our current growth. 5 Strategies that Fuel the Sales and Marketing Machine was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Adobe Experience Cloud Blog

JANUARY 6, 2011

The end of 2010 is proving to be a formative time for new privacy protections. These Days in Privacy – How new developments in privacy may affect online marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Josh Aberant These are exciting times in privacy. Privacy is moving fast.

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Privacy Online Marketing Privacy Protection Marketing Proposals 48

Adobe Experience Cloud Blog

MAY 23, 2010

We are all still finding our best ways to incorporate social media into our marketing, and with these 9 must-read social media thought leader interviews, B2B marketers can formulate a solid plan of action. . 9 Must-Read B2B Social Media Thought Leader Interviews was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Social Media Media Web 2.0 B2B 48

Adobe Experience Cloud Blog

DECEMBER 21, 2010

in 2010 according to eMarketer. To learn more about B2B social media and how it helps business move forward, subscribe to the Modern B2B marketing Blog , follow @Marketo on Twitter or like us on Facebook. . by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport.

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Social Media B2B Marketing Social Marketing Planning 48

Adobe Experience Cloud Blog

MARCH 31, 2011

A 2010 study by Forrester research found that online viewing now equals that of TV viewing. To see Marketo’s own press releases, visit our News Center. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

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Press B2B Marketing Tips B2B 48

Adobe Experience Cloud Blog

MAY 17, 2011

Automated lead management can help you tweak your scoring practices so that you keep up with the changing face of your prospects. A 2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies.

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Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Online Marketing Institute

NOVEMBER 1, 2010

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.

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Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

There’s no doubt that Benioff practices what he preaches — Salesforce.com has given away more than $30 million to nonprofits and social entrepreneurs, and plans to give away at least $100 million over the next four years. “What if every new company adopted the 1/1/1 model?” ” Benioff asked the crowd. Salesforce.com'

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Salesforce.com Marketing Automation Services Thought Leadership Conference 48

B2B Marketing Zone Posts

MARCH 3, 2010

Best of B2B Marketing. February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind.

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B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Better buyer understanding : The best sales forces will also work with marketing to better understand changing consumer profiles. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

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Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

AUGUST 15, 2012

Maria Pergolino, Senior Director of Marketing, Marketo (@InboundMarketer). Check out our B2B Mobile Email Marketing paper to read about more best practices. Mastering the Monster that is Mobile Marketing: An AMA Virtual Xchange Summary was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Mobile Marketing Planning Marketo Marketing & Strategy 48