This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove best-practice

ViewPoint

Remove 2010 Related Topics
BtoB Copyright Telemarketing Web 2.0 Emarketing Lead Qualification Direct Marketing Buzz Media Plans Public Relations More Related Topics >
article thumbnail

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 1 of 3)

ViewPoint

APRIL 24, 2012

As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues to prevail.

Cost per Lead 120
Cost per Lead Sales Qualified Leads Lead Generation Cost 120
article thumbnail

Outsourcing Lead Generation: A CMO’s Perspective

ViewPoint

JUNE 27, 2011

In 2010, Karen was one of CRN’s "Power 100: The Most Powerful Women of the Channel," and CenterBeam was recognized in 2009 as one of five finalists for the Marketing Department of the Year award by the American Business Awards.

Lead Generation 120
Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 120
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Webinars
Awards
About
Editions
Webinars
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024