Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. Average Sessions per Visitor is 2, Average Sessions per Purchaser is 5.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. It will definitely help you better budget, forecast, and benchmark your marketing results. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

The ROI Guy

JULY 19, 2012

Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage. via quantifying the Cost of Doing Nothing, · “Why Now?”

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Convince & Convert

JULY 2, 2014

Knowing how your customers perceive you gives you a benchmark to measure progress and helps you know how to proceed with marketing to improve your brand perception. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

Digital Marketing World Forum

FEBRUARY 4, 2020

That’s why they tend to have more personal relationships with their audience and are seen as more authentic. provides a unified SaaS platform for social media listening, engaging, publishing, advertising, benchmarking and managing customer data. Micro-influencers, on the other hand, are relatable.

Brand Identity 62

Brand Identity Branding Ad Building Case Studies 62

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Marketing Insider Group

JULY 19, 2010

The Representative must specifically address the content that was viewed Each person that searches the web has a specific purpose. Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Hubspot

OCTOBER 10, 2020

It was launched in October of 2010, where its app store. If you aren’t monitoring your engagement rate and using it as a benchmark for relevance, your score can decline. Since this metric doesn’t require any personal data, it's possible to compare your engagement rates to competitors. Instagram turns 10 in 2020.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Brightedge

MAY 16, 2021

Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. See how I tried to do some LightSpeed Learning by benchmarking your digital marketing skills with the 4-minute BrightEdge digital marketing quiz. Hacking Growth is that wine, er, book and my top pick for 2019.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem?

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Hubspot

OCTOBER 2, 2019

years , down by half from 2010. This data can be helpful for benchmarking. For example, if a rep has 100 active leads, and was able to convert 20 of them to paying customers during a sales period, they would have a personal conversion rate of 20%. Employee retention in the sales field continues to be an issue.

Work Management 83

Work Management Marketing Management Training Allocation 83

Content Marketing Institute

OCTOBER 29, 2017

Joe, is there any benchmark research on how marketers are using and succeeding with content marketing? Just over six months later, in May 2010, Content Marketing Institute was born. In May 2010, @cmicontent was born. Does anyone do that?”. Joe, why isn’t there a content marketing conference? The concept took off immediately.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Valasys

OCTOBER 24, 2018

In 2012, TrackMaven was founded from the need to measure marketing performance across all channels and to help in benchmarking it against their competitors. Located in Pittsburgh and founded in 2010, Skyword helps move marketing leaders and content creators forward through a sustainable, scalable approach to original storytelling.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

The ROI Guy

MAY 2, 2011

The interactive assessment is designed to help B2B content marketers compare spending, tactics, effectiveness and success, benchmarked compared to peers. The Alinean-powered Content Marketing Assessment Tool is based on the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report that surveyed over 1,100 North American B2B marketers.

Peer-to-peer 40

Peer-to-peer Budget Programs Content Marketing Tools 40

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. And I certainly wasn't the first person to address this topic.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. I personally do not believe in marketing “acceleration” but I do believe we can remove the self-inflicted friction we impose on our deals. Michael Brenner is a Sr.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Sprout Social

JUNE 16, 2016

Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Which benchmarks and Instagram analytics will be used to measure and quantify success? The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers.

Tips 56

Tips Bundling Storytelling Budget Programs 56

markempa

MAY 24, 2005

KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required). If a qualified sales lead is not followed up by the assigned sales person with in 24-hours, they can count on a call from their sales manager. Does that seem a bit too militant for your taste?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Webbiquity

FEBRUARY 1, 2010

17 areas to benchmark for social media optimization by John Haydon. Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily. Experts Predict 2010 the Year for Social Media ROI by ReadWriteStart. Facebook is a Personal CRM for Baby Boomers by iMediaConnection.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Anything Goes Marketing

NOVEMBER 15, 2009

s CMOs ask: What initiatives drive ROI, how does sales & mktg funnel look, r my strategies working, how do I benchmark? EE09 Eloqua : Omniture: EVERY email must be personalized and relevant. Looking forward to Eloqua Experience 2010! Must look at influence in the waterfall, even if marketing doesn't source it.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

The ROI Guy

AUGUST 9, 2010

The level of commitment and investment clearly indicates the incredible rise in custom content marketing, and reflects the need for more personalized and relevant connections with ever-skeptical buyers. The personalized benchmark can help the buyer understand where they are, and what opportunities you may be able to help the buyer address.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

The ROI Guy

JUNE 3, 2010

In an age of information overload, over 30% higher than years past, the research indicates that buyers are trying to find ways to cut through the noise and get help to solve their specific problems / personalized advice and references that proposed solutions will deliver true value. Vendor Brightspot?

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

The ROI Guy

NOVEMBER 29, 2010

Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. And this is but a fraction of the customization that could be made to personalize content.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

OCTOBER 5, 2010

The most popular tactics are social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%). Creating content that is dynamic, adaptive and personalized in real time, fundamentally changes the way content attracts and engages buyers. Published: September 15, 2010.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

The ROI Guy

SEPTEMBER 3, 2010

The challenge, how do you market with what matters to each stakeholder personally with the right content, knowledge and value metrics to be compelling to this diverse group? And the content that worked best was content personalized to the buyer: their industry, their role, their stage in the buying process.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

B2B Marketing Savvy

NOVEMBER 10, 2009

Microsoft employs social media research scientists: Here, Danah Boyd and Gilad Lotan (MS) joining with Cornell researcher Scott Golder to investigate the conversational aspects of retweeting: ( draft paper on RT here ) , scheduled to be published early in 2010. Monitor and Benchmark. His data presentation is posted at SlideShare here.

B2B Thought Leadership 40

B2B Thought Leadership Advertising Benchmark Viral Marketing Social Networks 40

Adobe Experience Cloud Blog

OCTOBER 21, 2009

I believe that customers look to social media for an authentic, personal, real-time view of you and your company. By tracking this "online body language", you can determine when to get a sales person involved and help prospects make a buying decision when they are ready. continues to be a growing trend as we approach 2010.

Thought Leadership 48

Thought Leadership Social Media Top of Funnel Media 48

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers. The real test In the end, you should not benchmark your leads by Cost Per Lead. Are All Leads Created Equal? Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. BTW, Jason, I am in awe of the way you answer everyone personally. Making that personal connection can be tough…when you’re getting a lot of comments. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JANUARY 25, 2010

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Webbiquity

FEBRUARY 21, 2011

3 items that should be in your 2010 email budget by BtoB Magazine. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. Email Marketing Benchmarks for Small Business by MailChimp. Find the answers to those questions and others here in more than two dozen of the best email marketing guides of the past year.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

MARCH 15, 2011

The Move from 4-Ps of Product / Solution Selling to the 4-Ps of Outcome Selling from Forrester Technology Sales Enablement Conference Presentation – February 2010 The 4-Ps of Outcome (Value) Selling include: 1. White papers can help provide ideas of what issues researchers see as important, but today, you need something more personal.

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40