Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. The full Technology Content Marketing 2018: Benchmarks, Budgets, and Trends-North America report offers a big-picture glimpse into how marketers at tech companies approach content marketing.

Research 104

Research Budget Programs Paid Search Agency Account Based Marketing 104

Hinge Marketing

JANUARY 29, 2020

These channels can be effective ways to package a firm’s “generalized” expertise for buyers to consume in their preferred format. Daniel Burrus, author of the book “ The Anticipatory Organization ” and one of the world’s leading futurist speakers on global trends and disruptive innovation, was also a guest on “The Visible Expert” podcast.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Everything Technology Marketing

OCTOBER 22, 2010

The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. this year over 2009. It looks like we are bouncing back from the recession compared to last year when tech companies slashed marketing budgets by over 8%.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

markempa

DECEMBER 19, 2011

But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication. Yet they claim its effectiveness dropped from 40 to 26 percent from 2010 to 2011.

Email Marketing 120

Email Marketing Paid Search Agency Case Study Case Studies 120

Content Marketing Institute

OCTOBER 29, 2017

Joe, is there any benchmark research on how marketers are using and succeeding with content marketing? On that napkin, I wrote something to the effect of this: In three years, we will run the leading online destination for content marketing, the leading content marketing magazine, and the largest content marketing event on the planet.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Brightedge

MAY 16, 2021

Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. The first part is an argument why organizations, especially smaller businesses and nonprofits, should emphasize social media and how the efficient use of social media depends on a different way of thinking compared to traditional media.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem?

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Valasys

OCTOBER 24, 2018

In 2012, TrackMaven was founded from the need to measure marketing performance across all channels and to help in benchmarking it against their competitors. Both companies realized that the only way to make marketers more effective is by combining marketing analysis, content creation and activation workflows. Before Merger: TrackMaven.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. So, as we near the end of 2018, it seems appropriate to ask how much progress has been made toward achieving effective sales-marketing alignment. And I certainly wasn't the first person to address this topic.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. In my blog B2B Marketing Insider I provide tips and insights from my perspective from inside a B2B marketing organization. Michael Brenner is a Sr. Director of Marketing for SAP.

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

Hubspot

APRIL 5, 2017

Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. Instead of guaranteeing ROI, marketing agencies need to communicate how they can minimize risk for SMBs, while providing data-driven insights that illustrate the effectiveness of their approach.

Small Business Marketing 68

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 68

DivvyHQ

JULY 11, 2018

But as anyone reading this who works in an enterprise organization will probably agree, it’s not quite that simple. “We 3 Common Content Production Hurdles for Enterprise Organizations. Benchmarks and achievable, incremental objectives are really helpful for keeping things on track. And how can they be conquered? What To Do?

Enterprise Management 41

Enterprise Management Product Work Management Marketing Management 41

Anything Goes Marketing

NOVEMBER 15, 2009

The marketing organizations that have the right people and are using the best practice strategies will have the most success. This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team. Marketing automation experience will be key.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Hubspot

JULY 20, 2015

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. If we go back to the first benchmark report from CMI and MarketingProfs in 2010 , we find the exact same results. For B2C, it was second.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28

Sprout Social

JUNE 16, 2016

Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. Which benchmarks and Instagram analytics will be used to measure and quantify success? Effective photography for Instagram is just great photography. Curate Your Feed. Social media loves a good hashtag #selfie or #TBT.

Tips 56

Tips Bundling Storytelling Budget Programs 56

Convince & Convert

SEPTEMBER 20, 2010

This chart shows usage of five major social outposts by organization type. You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The ROI Guy

AUGUST 9, 2010

2) Quantify the issues and opportunities the customer has via benchmarking tools, comparing their profile or costs versus competitors and leaders. The personalized benchmark can help the buyer understand where they are, and what opportunities you may be able to help the buyer address.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

The ROI Guy

SEPTEMBER 20, 2010

It is essential to recognize how organizations are leveraging IT during this prolonged economic conundrum, as well as preparing for when the economy will improve.” A focus on value means that every solution must be cost effective, and have an impact on the bottom-line. 3 position to No.

Cost 40

Cost Marketing Management Product Business 40

The ROI Guy

FEBRUARY 15, 2011

The results are based on survey responses from 2,014 CIOs worldwide, supported by interviews by Gartner analysts with leading CIOs, highlighting the following important trends: Busted Budgets - IT budgets are expected to increase by just 1% in 2011 over 2010 spending levels, with IT budgets not achieve their 2008 highs for 3 years, until 2014.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

The ROI Guy

OCTOBER 22, 2010

Given this reality, many marketing organizations are investing in sales enablement tools and processes to accelerate deal flow and maximize the productivity of their sales teams.” Source: Marketers Shifting Focus To Sales Enablement To Accelerate Slow Pipelines - Andrew Gaffney , 20 July 2010 [link].

Sales Cycle 40

Sales Cycle Enterprise Management Marketing Management Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

NOVEMBER 8, 2010

3 factors are driving organizations large and small to focus on ROMI today: 1. Offers some analysis of results and benchmarking to industry norms. Your ROMI calculations are your best defence against future budget cuts, because they prove your effectiveness in the same way, say, that Sales does. Format: Web application.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

The ROI Guy

JANUARY 5, 2011

For sales to be relevant and successful, sales teams need to engage earlier in the buying cycle and higher in the organization to help executives proactively set priorities for formal budget allocations, and be in front of strategic decisions with new ideas to capture discretionary spending allocations. How Do You Fight Frugalnomics?

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

The ROI Guy

SEPTEMBER 3, 2010

The more buying organizations are a forced to do-more-with-less they adopt different business patterns.” According to MarketingSherpa and KnowledgeStorm surveys, when content is customized, buyers indicate that the content is much more effective at converting prospects into buyers. Valuable research and interactive tools are required.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. How can you use email marketing most effectively and avoid overloading your recipients with information? 3 items that should be in your 2010 email budget by BtoB Magazine. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Content Standard

SEPTEMBER 20, 2016

In March of 2010, the Affordable Care Act (ACA) was signed into law. With the wide variety of tasks and media that marketing teams have to uphold today, it is exceedingly rare to find a cost-effective, in-house team that can both meet all the needs of the brand and sustain them at scale. After all, it’s the law. Did it pay off?

Paid Content 40

Paid Content Trust Marketing Top of Funnel Work Management 40

Content Standard

MAY 22, 2016

We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models.

Enterprise Management 65

Enterprise Management Banner Ads Television marketing Banners 65

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Content Standard

MAY 22, 2016

We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models.

Enterprise Management 43

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 43

The ROI Guy

FEBRUARY 4, 2009

What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). How to Measure and Present the Effectiveness of Yo. Latest Research. Let the Good Times Roll?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

JANUARY 7, 2020

The start of 2020 marks 10 years since the launch of the Webbiquity blog in January, 2010. 2010 Edition , which includes the priceless line from Dilbert: “Marketing through social media is like herding cats. The 12 Best Competitive Intelligence and Benchmarking Tools. How to Build a B2B Marketing Team. There you have it!

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Valasys

AUGUST 9, 2019

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Webbiquity

NOVEMBER 19, 2012

All are very helpful, even essential, but most are designed for practitioners, that is: they help a specialist in a particular discipline do his or her job more effectively. This model (evolved from a 2010 post ) came about from KC Associates’ (KCA) client consulting projects. Or are there? A “Eureka” Moment.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100