Online Marketing Institute

DECEMBER 6, 2011

Our Sites: Content Marketing Institute. Content Marketing World. Skip to content. Content Marketing Stats. B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » Tweet. Are you a PRO MEMBER?

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

The Effective Marketer

FEBRUARY 7, 2011

Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Content Marketing Institute

MARCH 14, 2018

Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. More on that in a moment, but first consider that technology marketers are achieving increased content marketing success.

Research 104

Research Budget Programs Paid Search Agency Account Based Marketing 104

ViewPoint

OCTOBER 15, 2013

“Slightly more than two-thirds of those surveyed said they listen to more online radio than they did a year ago as they access content on more Internet connected devices.”. SLMA Radio - Since 2010. Dan Perry of Sales Benchmark Index. Phil Fernandez of Marketo. Bill Godfrey of Aprimo. Jim Meyer of eTrique.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Valasys

OCTOBER 24, 2018

TrackMaven and Skyword have merged to form the numero uno content marketing platform. This merger combines excellent analytics with a top-notch content marketing platform in order to power unparalleled content experiences for customers. Before Merger: Skyword. Powerful together. TrackMaven shares this vision.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. This indicates the importance of relevant educational events and online content for lead generation. Very useful stuff. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

The ROI Guy

MAY 2, 2011

Report Offers Industry Competitive Comparisons on Marketing Effectiveness Alinean and the Content Marketing Institute (CMI), the go-to source for practical how-to content marketing advice and consulting, have announced the development and launch of a new Content Marketing Assessment Tool.

Peer-to-peer 40

Peer-to-peer Budget Programs Content Marketing Tools 40

DivvyHQ

JULY 11, 2018

Theoretically, more people involved with a content operation should mean happier outcomes. We hear the success stories of big companies like Red Bull and GE who are doing some great things through content marketing,” Barb Mosher Zinck wrote in a recent piece at Diginomica recapping her interview with Robert Rose. “We What To Do?

Enterprise Management 41

Enterprise Management Product Work Management Marketing Management 41

Adobe Experience Cloud Blog

MAY 12, 2011

by Andrew Spoeth Content marketing has become a critical component of B2B marketing , but can you identify the most popular types of content, why they are used, and which content is working best? Check out our infographic to get the scoop on what’s hot and what’s not in content marketing.

Advertisements 48

Advertisements Advertising Content Marketing Marketo 48

Brightedge

MAY 16, 2021

Download the content funnel mapping checklist. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. Download a Content Funnel Mapping Checklist to help you deliver your message to your prospects and customers. He covers the implications for web site content as well.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hinge Marketing

JANUARY 29, 2020

Adoption of digital & content marketing techniques is up dramatically over the past three years. High-Growth companies go the extra mile and invest more effort towards creating high-value, high-quality content. Case studies, downloadable gated content, podcasts and primary research reports are great examples.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Digital Marketing World Forum

FEBRUARY 4, 2020

This poses an interesting dilemma for brands: How can you as a marketer form a deeper relationship with your audience, and provide them with the kind of authentic, meaningful content they crave (while still keeping an eye on marketing ROI )? The answer might just lie in micro-influencers. more conversions than other types of influencers.

Brand Identity 62

Brand Identity Branding Ad Building Case Studies 62

Hubspot

JULY 20, 2015

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2C, it was second.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money. United States License. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Hubspot

OCTOBER 10, 2020

It was launched in October of 2010, where its app store. Its popularity has led it to become a source of income for content creators and brands worldwide, many using the app as their sole source of income. If your content appeals to your target audience, your engagement rate will be higher. Instagram turns 10 in 2020.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Marketing Insider Group

JULY 19, 2010

The Representative must specifically address the content that was viewed Each person that searches the web has a specific purpose. The search term used and the content they found are big clues.” The Representative also needs to have the specific piece of content available in case the prospect would like it re-sent.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. The personalized benchmark can help the buyer understand where they are, and what opportunities you may be able to help the buyer address.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

The ROI Guy

OCTOBER 5, 2010

As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers. How important is content marketing becoming to B2B marketers? Return on investment in content marketing is not assured.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

Content Standard

SEPTEMBER 20, 2016

In March of 2010, the Affordable Care Act (ACA) was signed into law. No solid and centralized source of educational content existed, and the little actionable material that did exist was buried in search engines beneath mountains of speculation. After all, it’s the law. For the most part, Americans knew this was a big deal.

Paid Content 40

Paid Content Trust Marketing Top of Funnel Work Management 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

APRIL 5, 2017

Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. By setting benchmarks at the beginning of a customer relationship, marketing agencies can identify the targets that they'll hit, and SMBs will know what they're aiming for.

Small Business Marketing 68

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 68

Biznology

NOVEMBER 11, 2013

MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. CONTENT SHOULD FOLLOW THE 70/20/10 RULE: The 70/20/10 model is a framework used for many aspects of business planning.

Course 80

Course Planning Work Management Peer-to-peer 80

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

WebMarketCentral

JULY 23, 2009

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010. s content network.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. s CMOs ask: What initiatives drive ROI, how does sales & mktg funnel look, r my strategies working, how do I benchmark? Looking forward to Eloqua Experience 2010!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Sprout Social

JUNE 16, 2016

Since its inception in 2010, brands have been some of the platform’s biggest contributors and influencers. So, how does your brand rise above the noise and create content for Instagram that’s follow-worthy? Which benchmarks and Instagram analytics will be used to measure and quantify success? Need help getting started?

Tips 56

Tips Bundling Storytelling Budget Programs 56

LeadSquared

APRIL 3, 2017

This ‘B2B Content Marketing Trends’ report by Content Marketing Institute & MarketingProfs from 2015 says, over 60% of B2B companies included webinars in their marketing strategy in 2015: Not just that, since 2010, 50% more people are now viewing webinars according to 2016 Webinar Benchmarks Report – On24.

Webinar Metrics 52

Webinar Metrics Lead Scoring Lead Ranking Organic Leads 52

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. But SMBs are more likely than enterprises to put a priority on website traffic and leads, while enterprises value customer satisfaction and competitive benchmarking more highly. billion last year to 2.5 TNW News ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. The Fall of Television, Display Advertising, and Content. The Backstory. Somehow, the nation had climbed out of what felt like the pits of hell. Lack of ads.

Enterprise Management 43

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 43

The ROI Guy

JUNE 3, 2010

The research was presented for the first time at the May SiriusDecisions 2010 Summit in Scottsdale, Arizona This research was an important follow-on to a survey in 2006, the latest research examining sources of information b-to-b buyers consider during different stages of the buying process and the influence of each on their purchase decision.

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

B2B Marketing Savvy

NOVEMBER 10, 2009

Microsoft employs social media research scientists: Here, Danah Boyd and Gilad Lotan (MS) joining with Cornell researcher Scott Golder to investigate the conversational aspects of retweeting: ( draft paper on RT here ) , scheduled to be published early in 2010. I didn’t see that Zarrella’s data factored for content-type (ie B2B v.

B2B Thought Leadership 40

B2B Thought Leadership Advertising Benchmark Viral Marketing Social Networks 40

The ROI Guy

FEBRUARY 15, 2011

The results are based on survey responses from 2,014 CIOs worldwide, supported by interviews by Gartner analysts with leading CIOs, highlighting the following important trends: Busted Budgets - IT budgets are expected to increase by just 1% in 2011 over 2010 spending levels, with IT budgets not achieve their 2008 highs for 3 years, until 2014.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

The ROI Guy

SEPTEMBER 3, 2010

In order to attract, connect and capture frugal buyers, marketers need to produce content that raises economic interest, quantifies value, and boosts urgency in a time where it’s easier to do nothing than make a wrong investment. Customized "Smart Content" is King In the past, a nice website would get buyer's attention.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content. link] Chris Johnson Another nice post, J.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

The ROI Guy

OCTOBER 22, 2010

According to IDC’s 2009 Tech Marketing Benchmarks, large enterprises have gotten the message that sales enablement is required to drive sales effectiveness, with more than 80% of enterprises with $5 billion plus in revenue now have a sales enablement role in their organization. So how is the sales enablement role evolving within b2b vendors?

Sales Cycle 40

Sales Cycle Enterprise Management Marketing Management Buying Cycle 40

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.)

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40