B2B Companies are Really Content Companies, But is Content Publishing Enough?
The ROI Guy
OCTOBER 5, 2010
As a result, most buyers have taken charge of the buying cycle , engaging with sales representatives later and later. As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers.
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