SmartBug Media

JUNE 25, 2021

It’s not 2010 anymore. And for more info on how technology is changing how you market to your prospects, check out our benchmarks report on Where RevOps & Inbound Collide in 2021. This is what execs and the sales team will say.). Automated cleansing solves these pain points, so don’t do it the manual way.

Marketing Management 72

Marketing Management Intent Signal Paid Search Agency CRM 72

ViewPoint

OCTOBER 15, 2013

SLMA Radio - Since 2010. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Dan Perry of Sales Benchmark Index. Phil Fernandez of Marketo. Bill Godfrey of Aprimo. Jim Meyer of eTrique.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. Download the full report: B2B Content Marketing: 2012 Benchmarks, Budgets & Trends. 2010 B2B Content Marketing Benchmarks, Budgets and Trends. CMI Benefactors.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Customer Experience Matrix

NOVEMBER 24, 2016

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. But it does set a benchmark for other options.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Unbounce

JUNE 23, 2020

And then there’s competitor pricing—software providers using the price of similar products as a benchmark for their own. There’s one small exception, and that’s customers who’ve been with us since 2010—the very beginning. Although you might once you see the new ones.)

Pricing 120

Pricing Price Traffic Budget Programs 120

ViewPoint

JULY 25, 2011

This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. Greg Alexander is Sales CEO of Sales Benchmark Index. Instinct cannot be taught so few salespeople become great hunters.

Advertising Benchmark 120

Advertising Benchmark Inbound Marketing Consulting Class 120

B2B Marketing Directions

JANUARY 15, 2022

810 respondents globally (78% in North America) Survey fielded in July 2021 - report published in October 2021 The annual content marketing survey by CMI and MarketingProfs has been conducted since 2010, and it's become a vital source of insight about the state of content marketing. (Our

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

markempa

JUNE 29, 2007

If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. It will definitely help you better budget, forecast, and benchmark your marketing results. Very useful stuff. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

The Point

NOVEMBER 9, 2010

For example: “You’ll discover many more surprising results when you listen to a 30-minute Webcast highlighting results of the 2010 Adobe Online Analytics Benchmark Survey …”. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. The full Technology Content Marketing 2018: Benchmarks, Budgets, and Trends-North America report offers a big-picture glimpse into how marketers at tech companies approach content marketing.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. To read more of our findings pertaining to: The social sweet spot Average conversion rates in your industry In-store sales benchmarked Why data is the new oil 2010 was the decade of the… And much, much more.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Adobe Experience Cloud Blog

MAY 4, 2018

Currently, 78% of high school graduates fall below the benchmark readiness for one or more college course in math, science, reading, or English. Furthermore, STEM jobs are growing at three times the rate of non-STEM jobs between 2000 and 2010. Minorities are deeply underrepresented in STEM fields—just 2.2% of Latinos, 2.7%

Marketo 134

Marketo Communities Advertising Agencies Thought Leadership 134

Convince & Convert

JULY 2, 2014

Knowing how your customers perceive you gives you a benchmark to measure progress and helps you know how to proceed with marketing to improve your brand perception. For instance, when Gap decided to change its logo in 2010, the public completely rejected it via social media.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money. United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Everything Technology Marketing

OCTOBER 22, 2010

IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% this year over 2009. It looks like we are bouncing back from the recession compared to last year when tech companies slashed marketing budgets by over 8%.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

markempa

DECEMBER 19, 2011

But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication. Yet they claim its effectiveness dropped from 40 to 26 percent from 2010 to 2011.

Email Marketing 120

Email Marketing Paid Search Agency Case Study Case Studies 120

Digital Marketing World Forum

FEBRUARY 4, 2020

provides a unified SaaS platform for social media listening, engaging, publishing, advertising, benchmarking and managing customer data. Founded as Falcon Social in Copenhagen in 2010, we now also have offices in New York City, Berlin, Budapest, Sofia, and Melbourne, with nearly 300 employees.

Brand Identity 62

Brand Identity Branding Ad Building Case Studies 62

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. Kathleen Jul 20 2010 Continuously “touching&# leads through calls and emails is the best way to nurture a lead.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

markempa

SEPTEMBER 1, 2011

2:55 – Find out the length of the sales cycle for most webinar attendees; it happens to be aligned with how 935 marketers responded to Marketing Sherpa’s 2010 Benchmark Survey. Review these timestamps. 4:45 – An overview of the source of ideas and insight revealed in this webinar.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Anything Goes Marketing

SEPTEMBER 13, 2009

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem?

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

Content Marketing Institute

OCTOBER 29, 2017

Joe, is there any benchmark research on how marketers are using and succeeding with content marketing? Just over six months later, in May 2010, Content Marketing Institute was born. In May 2010, @cmicontent was born. Does anyone do that?”. Joe, why isn’t there a content marketing conference? The concept took off immediately.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Hinge Marketing

JANUARY 29, 2020

In 2010, the Hinge Research Institute recognized a relationship between growth, profitability and research frequency in the book, Spiraling Up: How to Create a High Growth, High Value Professional Services Firm. This can be done by frequently researching and analyzing target markets and internal business data. .

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Brightedge

MAY 16, 2021

Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. See how I tried to do some LightSpeed Learning by benchmarking your digital marketing skills with the 4-minute BrightEdge digital marketing quiz. Hacking Growth is that wine, er, book and my top pick for 2019.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hubspot

OCTOBER 10, 2020

It was launched in October of 2010, where its app store. If you aren’t monitoring your engagement rate and using it as a benchmark for relevance, your score can decline. You should see your engagement rate as a benchmark for customer loyalty and satisfaction. Instagram turns 10 in 2020. Is it higher than it was last year?

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Hubspot

OCTOBER 2, 2019

years , down by half from 2010. This data can be helpful for benchmarking. For example, reps may not agree with some of the benchmarks set ( feeling the goals are too aggressive or conservative), or may not agree with measuring some areas of performance at all. Employee retention in the sales field continues to be an issue.

Work Management 83

Work Management Marketing Management Training Allocation 83

The ROI Guy

MAY 2, 2011

The interactive assessment is designed to help B2B content marketers compare spending, tactics, effectiveness and success, benchmarked compared to peers. The Alinean-powered Content Marketing Assessment Tool is based on the B2B Content Marketing: 2010 Benchmarks, Budgets and Trends report that surveyed over 1,100 North American B2B marketers.

Peer-to-peer 40

Peer-to-peer Budget Programs Content Marketing Tools 40

Valasys

OCTOBER 24, 2018

In 2012, TrackMaven was founded from the need to measure marketing performance across all channels and to help in benchmarking it against their competitors. Located in Pittsburgh and founded in 2010, Skyword helps move marketing leaders and content creators forward through a sustainable, scalable approach to original storytelling.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services Content Marketing 40

Adobe Experience Cloud Blog

MAY 12, 2011

The data for this rockin’ infographic came from Marketo’s Content Marketing Cheat Sheet and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from the amazing content marketers at MarketingProfs and Junta42! Is Content Marketing Traditional Advertising’s New Rival?

Advertisements 48

Advertisements Advertising Content Marketing Marketo 48

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. And I certainly wasn't the first person to address this topic.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

WebMarketCentral

JULY 23, 2009

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20