Tony Zambito

MAY 13, 2011

.  The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases.    The annual report is aimed at surveying the changing B2B buyer behavior.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

OCTOBER 18, 2015

Whereby sales organizations, in particular, went through training on how to adapt to the personalities of individuals in the buying process. The Internet Propels Buying Behavior Shifts. This holistic approach to buyer personification involves understanding the humanistic goals of buyers and their very human goal-directed behaviors.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

MAY 5, 2011

B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In some industries and marketplaces, this purchase transaction has been fairly straight forward.    How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010).

Buy 100

Buy Buyer Personas B2B Lock-In 100