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Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

The recognition of this fact began to emerge in the 1950's when leading behavioral scientists started challenging the concept of human rationality that had dominated mainstream economics for decades. The work of these scientists laid the foundation for a new discipline that would later be called behavioral economics.

Buy 78
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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

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Remarketing cart and booking abandonment: Q&A with SaleCycle Founder/CEO

ClickZ

Many online brands use behavioral targeting as part of a remarketing strategy to track customers on websites and use that data for smarter remarketing campaigns. As any Amazon shopper knows, sometimes being reminded of products you previously viewed or added to your cart will nudge you toward going back and purchasing those items.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100
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Social Media Marketing Terms You Need to Know

ClearVoice

Influencer Marketing – Influencer marketing is a term used to address individuals in a specific niche or field that have a high number of people following them, and they have a significant influence on the purchasing behaviors within an online community. The ad will encourage people to purchase your products, goods, or services.

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The Importance of B2B Storytelling

PureB2B

Brands can take advantage of this by transforming their sales process into an attractive visual experience. Genuine emotions, presence, and behavioral responses are all the result of good storytelling. In reality, successful B2B marketing strategies are not just about logic, technical processes, and facts.

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The Importance of B2B Storytelling

PureB2B

Brands can take advantage of this by transforming their sales process into an attractive visual experience. Genuine emotions, presence, and behavioral responses are all the result of good storytelling. In reality, successful B2B marketing strategies are not just about logic, technical processes, and facts.