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Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

The recognition of this fact began to emerge in the 1950's when leading behavioral scientists started challenging the concept of human rationality that had dominated mainstream economics for decades. The work of these scientists laid the foundation for a new discipline that would later be called behavioral economics.

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition. What does Google consider a reliable source, good enough to rank high?

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

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The Future of B2B Marketing: It's Social

Marketing Insider Group

He also implores us to block the traditional metaphor of the funnel which I also wrote about since it no longer aligns to the consumer buying process. It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process. In their research with 1,000 sales executives in the U.S.,

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5 Reasons You Need to Give Away The Recipe For Your Secret Sauce

Convince & Convert

Companies that are paid for what they know instead of what they make are paralyzed by the thought of giving away their “proprietary processes” and “secret sauce” through a content marketing initiative. Thus, the marketing behaviors and attitudes of noteworthy companies impact the expectations of all consumers.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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Top 6 Customer Experience (CX) Strategy Tips for 2020

Martech Advisor

A customer experience (CX) strategy is defined as the process of defining, planning and documenting an organization-wide approach to improve customer experience, such that it helps meet business goals. Or mobile app experience from 2010? What is a Customer Experience (CX) Strategy? What is a Customer Experience (CX) Strategy?

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