The Effective Marketer

MAY 9, 2011

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. Does it sound familiar? A new role is starting to take shape. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

MLT Creative

DECEMBER 23, 2011

Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study. The nurturing program involved a lengthy process of triggered e-mail to help new purchasers become immediately productive. Studying psychology and behavior aids marketers' persuasive capabilties.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Hubspot

OCTOBER 26, 2011

With the holiday season literally right around the corner, marketers must get their butts in gear quickly if they want to take advantage of holiday shoppers' buying behaviors. billion was spent on Black Friday 2010, with 212 million shoppers visiting their favorite retailer offline and online. 5) Super Saturday 2010 sales totaled $7.58

Statistics 28

Statistics Planning Stats Open Rate 28

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 by eMarketer. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. eMarketer ). eMarketer ). 92% of recruiters use social media to find new candidates, up from 82% in 2010. MediaPost ). MediaPost ). Internet users. 500 firms. (

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Porch Group Media

DECEMBER 17, 2018

In the US, customers make an average of 19 purchases online per year, the second most in the world behind Asia. As the leading giant of eCommerce, Amazon has grown from $34 billion in 2010 to a projected $303 billion in sales in 2020. An estimated 81% of shoppers conduct online research before making big purchases.

Trends 45

Trends eCommerce Multi-Channel Emarketing 45

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40