Scoop.it

MARCH 21, 2023

Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition. The longer they stay, the better behavioral factors (dwell time, bounce rate, etc.)

SERP 80

SERP Long Tail Marketing Dwell Content 80

Convince & Convert

AUGUST 10, 2010

We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. In comparison, Twitter is a piece of cake.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

The ROI Guy

NOVEMBER 29, 2010

Having the right content and tools to help fuel buyer’s decision making process is essential. Having the right content and tools to help fuel buyer’s decision making process is essential. Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

AUGUST 16, 2011

This year ChannelAdvisor will process over $3b in transactions across search, CSEs, and marketplaces for over 3,000 online retailers. The consumer purchases them from the marketplace, not your site. This is a guest post from Scot Wingo, the CEO of ChannelAdvisor. eBay is the largest marketplace, followed by Amazon.

Multi-Channel 28

Multi-Channel eCommerce Advertising Channels Effectiveness 28

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% co-registration, email list purchases, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. Take a look at your mobile site and consider how this very important holiday shopping information is displayed on both product pages and the purchase funnel. Recommending Products Based on Past Purchases.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Convince & Convert

JUNE 30, 2010

The funny thing is I met her through a graduate program in integrated marketing communications, which preaches, among other things, behavioral segmentation with the goal of moving closer to one-to-one interaction. Well…duh! Makes you wonder… [link] Daniel Hindin Sweet graphic, Jay! Well…duh! Well…duh! Well…duh!

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128