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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

of respondents using this metric in 2010 to 65.7% This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. Or it can be a well designed banner in the sidebar with a compelling call to action.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

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Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January

B2B Marketing Zone Posts

January 1, 2010 to January 31, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In this post I want to focus on the trends in Marketing Automation for 2010.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

White Papers. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Banners, Flags and Signs. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. MediaNext 2012.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Probably not yet, but other than search and email (and maybe banners) where CAN you do that? This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media. Can those results be tied back directly to sales, and therefore ROI?